S PRADEEP
Chennai
Summary
Dedicated and accomplished pharma industry professional with 17+ years of experience driving business growth across diverse geographies. Proven leader skilled at scaling businesses to new heights and effectively guiding teams. Extensive experience in navigating markets and demonstrating cultural sensitivity.
Overview
17
17
years of professional experience
Work History
Vice President – Sales & BD
Sekhmet Pharma Ventures Pvt Ltd
2021.06 - Current
- Handling Sales & BD for Americas, EU & Key Accounts ( Globally)
- Holding P&L responsibility
- Offerings to customer include Intermediates, API & FDF
- Structure & Propose Out- licensing deals with customers for regulated markets (especially ANDAs)
- Part of commercial due diligence during M&A discussions
- Cultural integration of teams and alignment towards common objectives
- Creating Strategy for each Key Accounts and guiding the team towards achieving the goals
- Creating LRP for 5 years and AOPs on annual basis
- High Value Contract Negotiation.
Head – Business Development, (INDIA)
Biocon Limited
2019.04 - 2021.06
- Heading the Business Development team for India, holding P& L responsibility
- Focus on Oncology APIs with customers targeting Regulated Markets
- Working with top Pharma companies in India on early launch opportunities in EU, US markets as well as in other ROW markets including India
- Key Account Management of MNCs in India
- Strategic tie ups with customers based out of India
- Exploring Profit – Sharing , Revenue – Sharing models with Indian customers for their launch in Regulated markets
- Identification of AVD opportunities and tapping them
- Working towards value addition in the form of partnership model inclusive of dossier and API supplies
- Building strategy plan with existing pipeline on a 5-year perspective.
Chief Manager- Business Development, API (EU, Asia & LATAM)
Piramal Enterprises Limited
2016.06 - 2019.04
- Business Development Head for EU , Asia & LATAM with a volume of US $ 36 Mn
- Holding topline and Bottom-line responsibility
- Handling team of 2 BD Managers and help them achieve their goals
- Responsible for new product introduction in the existing markets and entry in to untapped regions
- Appointment of representatives in new markets
- Key Account Management of MNCs with matrix structure across the geographies
- Negotiation of contract with Global Key Accounts
- Formulating actionable strategies and tactics for key accounts
- Devising the annual and quarterly budget for the regions and driving S&OP meetings on monthly basis.
Senior Manager – Sales and Marketing (US, EU, ME, Africa)
Solara Active Pharma (erstwhile Shasun Pharma Ltd)
2012.07 - 2016.04
- Business Development Head for US, Europe, Middle East and Africa with a volume of US $ 55 Mn
- Holding topline and Bottom-line responsibility
- Handling a team of 6 Executives in different locations
- Guiding the team members to achieve their targets
- New Market Entry Strategy formulation and tactical execution
- Key Accounts and Channel Management
- Negotiation of Annual Contracts
- Formulate Yearly targets, Quarterly & Half Yearly Sales Plans and Risk Mitigations
- Preparation of Business Plan for the division including Marketing Expenses for the whole team.
Manager – Sales and Marketing (Europe, Middle East & Africa)
Malladi Pharmaceuticals Ltd
2007.06 - 2012.06
- Individually responsible for achieving targets for the existing products at Europe, Middle East and African Markets which accounts for 30 % of Existing Product sales
- Market Mapping, Expanding the customer base & targeting untapped markets
- Key Account Management of big Pharma and Channel Management at various countries
- Formulate Yearly targets, Quarterly & Half Yearly Sales Plans
- Assess Competitor moves and formulates strategy to negate competition
- Accounts receivable management
- Ensure High Customer Satisfaction levels by on time dispatches, supporting their Regulatory, QC , R&D requirements at a swift pace
- Obtain Market Intelligence at field level and formulate strategy and approach to the particular target market.
Education
MBA -
Chennai Business School
Chennai05.2006
B Tech - Petrochemical Technology
Anna University
Trichy2004
Skills
- Sales Leadership
- Key Account Management
- Contract Negotiation
- Market Research
- Team Building
- Commercial Due Diligence
Publications
Salinity Studies for Evaluation of Irrigation Suitability Status of Tsunami Affected Regions of South India, Asian Journal of Water, Environment and Pollution, Vol 4, No 1, 71-83
Timeline
Vice President – Sales & BD
Sekhmet Pharma Ventures Pvt Ltd
2021.06 - Current
Head – Business Development, (INDIA)
Biocon Limited
2019.04 - 2021.06
Chief Manager- Business Development, API (EU, Asia & LATAM)
Piramal Enterprises Limited
2016.06 - 2019.04
Senior Manager – Sales and Marketing (US, EU, ME, Africa)
Solara Active Pharma (erstwhile Shasun Pharma Ltd)
2012.07 - 2016.04
Manager – Sales and Marketing (Europe, Middle East & Africa)
Malladi Pharmaceuticals Ltd
2007.06 - 2012.06
MBA -
Chennai Business School
B Tech - Petrochemical Technology
Anna University
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