S. RAGUPATHI
Digital Marketing Executive
TRICHY,TN
Summary
Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
Work History
SEO Specialist
TeleCMI Technologies Private Ltd
04.2024 - Current
- Conducted comprehensive SEO audits to optimize website structure and enhance search visibility.
- Performed on-page SEO optimizations, improving keyword rankings and boosting CTR through strategic meta tags and content adjustments.
- Executed off-page SEO strategies, including link building, guest posting, and acquiring high-quality backlinks from relevant industries.
- Conducted extensive keyword research using advanced tools to align with business goals and improve organic reach.
- Optimized website content, meta tags, and images based on researched keywords to enhance search engine rankings.
- Monitored website performance and user behavior using Google Analytics, identifying areas for improvement.
- Analyzed search queries, backlinks, crawl errors, and site structure using Google Search Console for better optimization.
- Utilized Ahrefs and SEMRush for competitor analysis, focusing on backlinks, referring domains, and organic keyword insights.
- Developed and executed strategies to outperform competitors using data-driven insights.
- Set up and managed Google Tag Manager (GTM) to track website events and user interactions.
- Integrated lead tracking with CRMs, ensuring seamless monitoring of lead behavior and engagement.
- Enhanced brand visibility and user experience through strategic website branding activities.
- Designed and implemented content marketing and social media strategies to engage the target audience effectively.
- Created compelling content for email campaigns, social media, and digital platforms to boost brand awareness.
- Planned, executed, and optimized Google Ads and paid digital marketing campaigns, driving lead generation and conversions.
- Managed and grew the company’s LinkedIn presence, increasing engagement, followers, and brand authority.
- Conducted A/B testing on ad campaigns, optimizing performance to maximize ROI.
Digital Marketing Associate
Antares Vision Group
05.2021 - 04.2024
- Conduct an advanced SEO audits to optimize the brand website structure and enhance performance for multiple websites, including antaresvisiongroup, SmartAMS, SmartPOS, littleindia.de.
- Manage on-page & Off-page SEO activities to improve keyword rankings and increase click-through rates (CTR)
- Perform keyword research using advanced strategies to align with industry trends and business goals
- Monitor website performance on Google Analytics & finding search queries, backlinks, crawl errors, keywords, sitemaps, and robots.txt file on Google Search Console
- Create and manage Google Tag Manager (GTM) for effective event tracking and data collection
- Track lead behavior using Hubspot CRM to optimize strategies for increasing SQL (Sales Qualified Leads) and MQL (Marketing Qualified Leads)
- Develop and execute social media and content marketing strategies to drive traffic and user engagement
- Provide training and mentorship to junior SEO team members
- Initiate employee engagement activities to foster a collaborative work environment
Digital Marketing Executive
Raminfotech Chennai PVT ltd
07.2017 - 05.2021
- Organized the different organization's websites (w2ssolutions.com, way2smile.com, way2smile.ae with comprehensive SEO audits and perform on-page and off-page analysis to boost visibility
- Conducted keyword research using the latest strategies and leverage tools like Ahrefs for analyzing competitors' backlinks, organic keywords, and referring domains
- Optimized Google My Business profile to enhance local SEO and increase visibility in local search results
- Utilized Google Analytics and Webmaster tools for website performance tracking, analyzing search queries, crawl errors, and generating actionable insights; prepare weekly and monthly reports outlining progress against SEO metrics
- Developed and implemented social media marketing and content strategies, including scheduling posts, increasing engagement (likes, shares), and promoting brand products/services
- Executed ongoing SEO on the particular period and social media efforts to enhance KPIs
Education
B. Tech - Automobile
RVS School of Engineering And Technology
Dindigul 08.2012 - 05.2016
HSC -
St Antonys Hr Sec School
05-2012
SSLC -
St Antonys Hr Sec School
05-2010
Skills
- Search engine marketing
- Keyword research
- Keyword optimization
- User experience
- Competitor analysis
- Google analytics
- SEO proficiency
- HTML and CSS
- Data analysis
- Test planning
- Content strategy
- Keyword analysis
- KPI reporting
- Content marketing
- Copywriting
- Relationship building
Work Preference
Work Type
Full TimeWork Location
HybridRemoteOn-SiteTimeline
SEO Specialist
TeleCMI Technologies Private Ltd
04.2024 - Current
Digital Marketing Associate
Antares Vision Group
05.2021 - 04.2024
Digital Marketing Executive
Raminfotech Chennai PVT ltd
07.2017 - 05.2021
B. Tech - Automobile
RVS School of Engineering And Technology
08.2012 - 05.2016
SSLC -
St Antonys Hr Sec School
HSC -
St Antonys Hr Sec School
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