Sahana Sekar
Product Marketing Manager
Chennai
Summary
A seller-turned-marketer seeking a challenging position to unleash my zeal for marketing through effective story telling that ties product vision and growth.
Overview
3
3
years of professional experience
2
2
Languages
Work History
Manager - Product Marketing
Freshworks
04.2024 - Current
- Define messaging and positioning for 'Freshservice for IT' and conduct an extensive ICP analysis for sales and marketing guidance.
- Lead outbound customer journey initiatives to identify unhappy moments and build a project proposal for 'Ideal customer journey '.
- Build sales plays and GTM strategy for a unified land motion and AI expansion motion.
Lead - Product Marketing
Freshworks
07.2022 - 03.2024
- Led service operations growth initiatives from GTM strategy, sales play, messaging to regional sales workshops and Gartner briefing.
- Presented with the ' Agility with Accountability ' award from the product development org and ' LFG ' award from the Product marketing org for the execution of the launch.
- Developed a maturity model for Freshservice to effectively gauge buyer maturity, tailoring pitches based on prospect maturity levels.
Specialist - Product Marketing
Freshworks
08.2021 - 06.2022
- Launched a new product line ' Freshservice for Business Teams ' - Planning and execution of pre launch, launch and post launch activities meeting revenue goals of $8 mn USD in one year .
- Ran marathon enablement sessions for all regions - NA, EU and APMEA, and partnered with the product team to deliver the technical enablement for pre-sales, partners and customer onboarding teams.
- Created a launch kit with an extensive set of internal and external collaterals comprising the Pitch deck, Launch assets, FAQs, Persona cards, One pagers and competitive battle cards.
Sr. Sales Development Representative
Freshworks
9 2019 - 8 2021
- Pipeline contribution of $34k MRR in Q4 2019
- Qualified for the President's club with an achievement of 154.29% of annual targets with 265% of pipeline target and 106% of SQL attainment in 2020
- Achieved 135% of SAL and pipeline target in H1 and was awarded the top performer in the H1'21 APAC MEA awards
Assistant Manager
Citi Bank
5 2018 - 9 2019
- Contributed 23% of the team's revenue in Q1 and ranked as the 8th best performer across the country.
- Only SMA from 2018 batch to get qualified for the TIME contest by meeting revenue targets.
- Over achievement of monthly target by 112% and 168% in February and March 2019 respectively.
Education
MBA - Marketing
Loyola Institute of Business Administration
Chennai 04.2016 - 2018.05
Bachelor of Science - Electrical And Electronics Engineering
SRM Easwari Engineering College
Chennai 04.2012 - 2016.05
Skills
Messaging and Positioning
undefinedTimeline
Manager - Product Marketing
Freshworks
04.2024 - Current
Lead - Product Marketing
Freshworks
07.2022 - 03.2024
Specialist - Product Marketing
Freshworks
08.2021 - 06.2022
MBA - Marketing
Loyola Institute of Business Administration
04.2016 - 2018.05
Bachelor of Science - Electrical And Electronics Engineering
SRM Easwari Engineering College
04.2012 - 2016.05
Sr. Sales Development Representative
Freshworks
9 2019 - 8 2021
Assistant Manager
Citi Bank
5 2018 - 9 2019
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