Saimanikandan R

OFF - Page SEO Link Building & Social Media Handling

Finding out Instagram Fashion bloggers and Dm to promote the company product on the Instagram handles . Basically Influencer marketing

Off - Page seo and creating post in canva and publishing them in social Media

Job Title: Lead - Gen Trainee

Responsibilities:

• Identified Target Companies: Conducted comprehensive searches on job portals to pinpoint organizations utilizing Salesforce and Microsoft Dynamics platforms.
• Data Compilation: Gathered detailed information on identified companies, including verification links, annual revenue figures, and other pertinent data points.
• Data Validation: Ensured the accuracy and reliability of collected data through meticulous verification processes.
• Reporting: Compiled and presented findings in structured reports to support strategic decision-making.

Skills:

• Proficient in utilizing job portals and online databases for targeted research.
• Experienced in data collection, validation, and reporting methodologies.
• Strong analytical skills with attention to detail.
• Familiarity with CRM systems, specifically Salesforce , Microsoft Dynamics & other CRM software's

This description emphasizes your analytical abilities, attention to detail, and familiarity with CRM platforms, aligning with the expectations for roles involving data research and analysis.

Job Title: Digital Marketing Specialist

Responsibilities:

• SEO Strategy and Execution:

Conducted comprehensive keyword research to identify high-impact search terms, enhancing website visibility and driving targeted organic traffic.
Performed in-depth competitor analysis to benchmark SEO performance and uncover opportunities for optimization.
Implemented off-page SEO techniques, including strategic link-building campaigns, to bolster domain authority and improve search engine rankings.

• Social Media Competitor Analysis:

Analyzed competitors' social media strategies to identify best practices and areas for differentiation.
Monitored social media trends and audience engagement metrics to inform content creation and posting schedules.

• Organic Lead Generation:

Identified and engaged niche audiences through targeted outreach, fostering relationships to promote courses and encourage participation in forex trading.
Utilized direct messaging campaigns to convert prospects into active leads, contributing to increased enrollment and trading activity.

Skills:

• Proficient in SEO tools and techniques, including keyword research, competitor analysis, and off-page optimization.
• Experienced in social media analysis and strategy development.
• Skilled in lead generation and direct marketing tactics.
• Strong analytical abilities with a focus on data-driven decision-making.

This description highlights your expertise in SEO, social media analysis, and lead generation, showcasing your ability to drive digital marketing success through strategic initiatives.

Content Development: Create and manage engaging content tailored for a business audience. This includes whitepapers, case studies, blog posts, and webinars that address the specific needs and pain points of other businesses.

Seo : Keyword research , competitor Analysis

Digital Marketing Specialist
Khivraj Motors, Chennai, India
[October 2023] – Present

• Keyword Research & Competitor Analysis: Utilized Semrush and Ahrefs to identify high-value keywords and analyze competitor strategies, leading to a 25% increase in organic traffic over six months.
• SEO Audits & On-Page Optimization: Conducted comprehensive SEO audits using Screaming Frog, identifying and rectifying technical issues, which improved site health scores by 30%. Implemented on-page optimizations based on audit findings, enhancing page load speed and user experience.
• PPC Campaign Management: Developed and managed Google Ads and Facebook Ads campaigns, achieving a 20% reduction in cost per lead (CPL) through continuous optimization and A/B testing.
• Lead Generation & Performance Monitoring: Implemented targeted strategies that boosted lead generation by 35%. Monitored campaign performance daily, adjusting bids and targeting to maximize ROI.