SAMANTHA PETERSON
McDonald
Summary
Results-driven sales leader with nearly 20 years of experience driving territory growth, strengthening customer relationships, and executing strategic sales initiatives. Proven ability to expand market share, deliver high-impact sales presentations, support broker partnerships, and align sales activities with organizational goals. Known for creating customer-focused environments, building strong cross-functional relationships, and optimizing sales processes to increase profitability.
Overview
23
23
years of professional experience
Work History
Area Manager
Performance Food Group
06.2024 - Current
- Identify new business opportunities within my territory to drive revenue growth and expand product penetration.
- Manage and develop existing accounts through strategic planning, customer communication, and service optimization.
- Conduct professional sales presentations, product demonstrations, and sampling events to promote product lines and support customer decision-making.
- Analyze competitive pricing and market trends to support accurate forecasting and maintain competitive advantage.
- Assist with onboarding new customers, including pricing setup, credit processing, and post-delivery follow-up.
- Collaborate with operations, purchasing, and credit teams to ensure seamless service and alignment with company initiatives.
- Support food shows, regional promotions, and broker-facing events to drive product awareness and sales results.
Director of Marketing
SERVPRO
03.2012 - 06.2024
- Directed regional marketing efforts and supported sales growth through coordinated campaigns and customer engagement strategies.
- Trained and coached marketing staff to support lead generation and customer relationship initiatives.
- Planned and executed promotional events, CE classes, client appreciation events, and large-scale marketing activities.
- Built strong relationships with community leaders, referral sources, and business partners to expand brand reach.
- Collaborated with sales leadership to ensure consistent messaging and alignment with business growth objectives.
Owner
River Inn Events
07.2013 - 03.2016
- Oversaw full operational, sales, and marketing responsibilities for an independent event venue.
- Built and managed the business's brand identity, website, and social media presence.
- Prepared and delivered sales presentations to clients, coordinated vendor relationships, and managed event logistics.
- Ensured exceptional client service throughout planning, execution, and post-event processes.
National Catering Sales & Local Marketing Manager
Sticky Fingers
04.2003 - 01.2012
- Directed sales strategy, training, and marketing efforts for regional catering and restaurant locations.
- Delivered high-impact sales and product presentations for internal teams and external customers.
- Developed and executed annual catering and restaurant marketing plans to grow revenue.
- Achieved consistent year-over-year catering sales growth through team leadership, strategic planning, and market awareness.
Education
Bachelor of Arts - Business Administration, Entrepreneurship
Western State College of Colorado (now Western Colorado University)
Gunnison, CO05.2002
Skills
- Sales Strategy & Territory Growth
- Account Expansion & Profitability
- Broker & Client Relationship Management
- Sales Presentations
- Market & Competitor Analysis
- Customer Service Leadership
- Cross-Functional Collaboration
- Pricing & Contract Coordination
- Event & Conference Planning
- Communication & Public Speaking
- Project & Time Management
- Relationship Building
Timeline
Area Manager
Performance Food Group
06.2024 - Current
Owner
River Inn Events
07.2013 - 03.2016
Director of Marketing
SERVPRO
03.2012 - 06.2024
National Catering Sales & Local Marketing Manager
Sticky Fingers
04.2003 - 01.2012
Bachelor of Arts - Business Administration, Entrepreneurship
Western State College of Colorado (now Western Colorado University)