Samayeshwari Vithaspa Sriram
Senior Account Executive
Chennai
Summary
Communications professional with 2.5+ years of experience in public relations, media outreach, and content strategy. Proven expertise in client servicing, cross-sector campaign management, and delivering impactful communication solutions in high-pressure environments. Adept at crafting compelling narratives, managing stakeholder relationships, and driving brand visibility. Known for executional precision, thoughtful research, and a collaborative, solution-focused mindset.
Overview
7
7
years of professional experience
7
7
years of post-secondary education
3
3
Languages
Work History
Senior Account Executive
MSL PR India
07.2022 - Current
- Spearheaded media strategy and PR outreach for leading accounts in healthcare, education, tech, and manufacturing.
- Authored press releases, case studies, and media briefs, generating high-value media placements.
- Drove client coordination and campaign execution in sync with national teams.
- Fast-tracked from Management Associate to Senior AE in under two years based on merit and performance.
Intern – Entertainment & OTT Reporting
Hindustan Times (OTTplay)
08.2021 - 11.2021
- Produced daily articles on OTT trends and entertainment news.
- Maintained editorial consistency and collaborated with senior editors.
- Wrote 50+ daily articles on entertainment industry trends and OTT content over a 4‑month period.
- Portfolio: ottplay.com/author/samayeshwari-vithaspa
PR Intern
Stella Maris College
06.2021 - 07.2021
- Created digital content for campaigns and college events.
- Managed content for the institution’s official social media channels.
- Created and scheduled over 10+ digital creatives and announcements, improving content consistency and platform responsiveness, during my internship period.
PR Intern
Prism PR India Pvt. Ltd
03.2021 - 04.2021
- Supported press release drafting, event coordination, and client outreach.
- Handled daily media tracking and created detailed coverage reports.
- Supported execution of 3+ client events, ensuring smooth coordination across vendor, client, and media touchpoints, during my internship period.
Content Intern
Environmentalist Foundation of India (E.F.I.)
11.2020 - 01.2021
- Authored educational blogs on water bodies and environmental awareness.
- Assisted in digital campaign planning with the editorial team.
- Published 10+ blog posts on water body restoration and biodiversity,
- Portfolio: lakesofindia.com/author/samvithaspa
Machine Learning Data Associate
Amazon – Alexa Data Services
05.2018 - 08.2019
- Annotated data sets for AI/ML model training to enhance Alexa’s NLP accuracy.
- Identified and corrected labeling inconsistencies, contributing to quality control.
- Quality-checked over 15,000+ data units across speech and text inputs to support Alexa’s natural language understanding (NLU) models.
Education
Master of Arts - Public Relations
Stella Maris College
Chennai 01.2020 - 01.2022
B.Com - Bachelor of Commerce General
Ethiraj College For Women
Chennai 01.2015 - 01.2018
HSC (12th Grade) - Commerce With Business Maths
MCTM Matriculation Higher Secondary School
Chennai 01.2013 - 01.2015
Skills
- Strategic Communication & Campaign Planning
- Client Management & Stakeholder Engagement
- Media Relations & Press Release Development
- Corporate Storytelling & Editorial Strategy
- Cross-functional Collaboration & Execution
- Crisis Communication & Reputation Management
- Internal Communications & Brand Messaging
- Copywriting & Editing
- Content Management
- Social Media Coordination
- Newsletter & Email Content Creation
- Basic Data Analysis & Media Monitoring
- Performance Reporting & Research
Account management
Key account management
Relationship building
Deadline management
Multitasking and organization
Reporting expertise
Cross-functional teamwork
Business development
Vendor management
Team collaboration
Attention to detail
Customer relationship development
Client relationship management
Marketing strategy implementation
Pitch presentations
Digital marketing
Public relations
Verbal and written communication
Interests
Writing, Literary Exploration, Travel & Cultural Discovery
Timeline
Senior Account Executive
MSL PR India
07.2022 - Current
Intern – Entertainment & OTT Reporting
Hindustan Times (OTTplay)
08.2021 - 11.2021
PR Intern
Stella Maris College
06.2021 - 07.2021
PR Intern
Prism PR India Pvt. Ltd
03.2021 - 04.2021
Content Intern
Environmentalist Foundation of India (E.F.I.)
11.2020 - 01.2021
Master of Arts - Public Relations
Stella Maris College
01.2020 - 01.2022
Machine Learning Data Associate
Amazon – Alexa Data Services
05.2018 - 08.2019
B.Com - Bachelor of Commerce General
Ethiraj College For Women
01.2015 - 01.2018
HSC (12th Grade) - Commerce With Business Maths
MCTM Matriculation Higher Secondary School
01.2013 - 01.2015
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