Santhana Krishnan I (Santa)

• Lead and mentor a global team of AEs and work towards a target of $4M ARR from enterprise sales.
• Individual Target of $175k per quarter. Highest achievement - $160k in Q3, 2024
• Team Target of $625k per quarter. Highest achievement - $359k in Q3, 2024
• Play Key Accounts Director role for 10 accounts and grow them to $100k+ ARR (Currently 2 accounts with $75k+)
• Work closely with SVP of Sales and the Enterprise marketing team to define GTM strategy and execute strategic demand generation campaigns.
• Conduct monthly sales webinars on specialised topics to nurture leads/prospects and convert them.
• Conduct 1 on 1 meetings with each rep to monitor their pipeline and activity metrics to track progress towards goals and identify areas of improvement.
• Collaborate with cross functional teams (CSM, Product and Marketing) to align sales efforts with overall business objectives.

Awards & Recognitions: Star Performer of the Year, 2023

• Making the transition from a marketing role to sales, stepped into the pivotal position of the first AE on the team. Seamlessly juggled the roles of both product marketer and AE for the initial 6 months while in the process of expanding the AE team.
• Utilize a combination of inbound and outbound sales tactics to generate leads and build a robust pipeline of opportunities.
• Leverage my marketing experience to create compelling sales collaterals, presentations, and demos that showcase the value proposition of Animaker and its suite of tools.
• Mentored and helped other AEs with their deals through strategic messaging and demo tactics.
• Closed $650k by June 2022 and was then promoted to Senior Enterprise Account Executive.

Awards & Recognitions: Best Performer of the Year, 2021

• Conceptualized and launched Animaker Voice (text to speech application to create human-like voice overs) and Animaker for Enterprise
• Wore many hats including Marketing, Sales and Product Management for Animaker Voice & Animaker Enterprise.
• Helped Scale from 1 Million to 10 Million Users
• Took care of Marketing functions including Product Marketing, SEO & Organic Acquisition, Content Marketing, Performance Marketing, Social Media Marketing & Enterprise Marketing.

Awards & Recognitions: Best Performer of the Year - 2019

• Complete Social Media management for a brand, ranging from strategy, plans, execution, and monitoring the results.
• Run Ad campaigns on various social media platforms and generate leads for various brands.
• Leverage influencer network to run targeted influencer marketing campaigns.