Santhosh Sasidharan

• Achieved 25% growth and 107% budget achievement in 2023-24
• Became No.1 Branch Pan india
• 5 points market share gained and increased numeric reach
• Expanded Direct dealer and retailer network
• Continuous monitoring of retailer wise performance
• Highest number of channel partners qualified for Prestigious MD club Programme
• Increased premium sales contribution from 25%to 35% in ceiling fans

Was handling 280 cr business

60 Distributors and 80 direct dealers and 3200 retailers

4 points market share gain in fans during the same period

Cooler business grown 50%

Water heater business grown 25%

Appointed 25 new channels

Appointed 400+retailers

Launched new BLDC fans in all Districts of Andhra

Kerala Became No.1 Branch in BLDC All india

Expanded direct and indirect channel across kerala

Ensured visibility across districts

initiated wall display of fans in all direct channel partners

Sold highest qty mixer grinders during onam

business grew from 1.40Cr per annum to 24cr per annum

Achieved Budget continously 72 months

rated no.1 in all 7 years

Did many prestigious installations like Cochin international Airport Road

Kuthiran Tunnel

Solar streetlight order worth 7cr

maintaned lowest Overdue debtors in the region

• Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
• Expanded market share through effective prospecting, lead generation, and negotiation skills.
• Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
• Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.

Took PWD Approval for Surya Range of Products

Streamlined outstandings

Achieved Activation, Etop outlet and activation outlet targets month on month

gained market share in my assigned territory

ensured products are available every nook and corners of my market

joined in 2005 but got confirmation in March 2007

got promoted in next year

appointed 20 new channels in first year itself

Speced products in many projects