Summary
Overview
Work History
Education
Skills
Websites
Language Fluency
Personal Information
Accomplishments
Languages
Affiliations
References
Timeline
Generic
Saravanan Thangaraj

Saravanan Thangaraj

Chennai

Summary

Dynamic Regional Sales Manager with a proven track record at GATES India & SKF India LTD, excelling in technical sales strategy and account management. Expert in business development and market analysis, driving significant revenue growth. Adept at building customer relationships and delivering impactful proposals, consistently achieving targets and expanding market presence. Experience in different Industrial Segments like Textile, Mc Tools, Off Highway Mc Mfrs & Fluid Power drive customers

Overview

23
23
years of professional experience

Work History

Regional Sales Manager

GATES India P LTD
Chennai
08.2021 - Current
  • Responsible for the SV/Annum (75 Cr — 80 Cr)
  • Leading sales activity for IFF & IR customers, in South India Region to meet region sales objectives.
  • Develops a business plan and Strategy for the region responsible, and ensures the attainment of target goals.
  • Ensure for the Account Receivables on controls with the assigned DSO days.
  • Manages the performance of Distributors/Channel partners – Monthly, Quarterly, Annual basis.
  • Develops and expands the number of Gates Direct & Distributors accounts across the assigned territory.
  • Forecast long and short-range market potential, reach among with the competition Sales.
  • Develops action plans to penetrate new markets like Metals & Mining Segmet, Process Industry, Belt driven Conveyor Customers, Parking Systems etc.
  • Creates and conducts technical and commercial presentations, proposals, distributor or end-user training activities, and implements business promotion tools, motivating the distributors.
  • Focus on key accounts, new business generation, along with the application team: 1) Fluid Power OEMs like ELGI and other compressor manufacturers, Flowserve, Barani Hydraulics, Fluid Power Machines etc
  • Off-Highway Mc Mfrs: Bull Mc, Schwing Stetter, BEML, JCB, VST Redlands Tractors, etc., interacting with the key stakeholders for the new business conversions.
  • Participating in the Industrial EXPO, conducting technical seminars along with the application team for new business promotions.

Dy Manager – Key Account Management

SKF India Ltd
Coimbatore
05.2014 - 08.2021
  • Revenue generation responsible for the General Engineering Segment and Industrial Distributions in South India- Value of 75-85 Cr/Annum
  • The Major Products like Bearings & Housing Products, Mechanical & Hydraulic Seals, Lubricants etc
  • The primary role is to handle Techno commercial sales-related activities and business developments for the assigned customers in the Southern States of India (Textile OEMs, Industrial Fluid power Segment OEMs like Gear box, Motors, Pumps and Compressor Mfrs, Mining & Crusher Manufacturers, Pulp and Paper, Energy Segments, Machine Tools, etc.)
  • Collaborated with cross-functional teams, such as the Technical, Application, and Factory teams, to enhance process improvements and innovation.
  • Prepare a business plan, sales forecast, and marketing activity plan, along with timely and effective implementation of new business opportunities in terms of new products, applications, and customers through value selling.
  • To map the business potential, growth opportunities and update customer database based on size, business parameters, business issues/expectations, growth plans, focus areas, key stakeholders, processes etc.
  • Co-ordinating technical needs with AE, PD & Engineering teams to align & engage with all the new developments at client end (from Proto sample to series supply).
  • Conducting Tech-days, Seminars, time to time for the Key OEMS & New customers for the SKF new developments & Knowledge sharing.
  • Submit market intelligence reports to the management and ensure we are well ahead of the trends in investments on new technologies and cost competitive solutions.
  • Hunt for new customers through various lead generation methods (REP Models etc).
  • Ensure best services to existing customer base & brick-wall for any potential threats from competition.
  • Work towards meeting the business plan objectives set by the management with respect to top-line and bottom-line targets.
  • Constant vigilance on market share and product line of competitors.

Asst Manager Sales

RAJ Petro Specialties P Ltd
Chennai
04.2012 - 05.2014
  • Primary sales role to penetrate the specialty lubes market for industrial OEMs, general engineering customers, and develop new distribution networks across Tamil Nadu and Andhra Pradesh.
  • Product sales include all synthetic base greases and oils for high speeds, high temperatures, critical, and long-life applications.
  • Handled the SV of around 100 MINR per annum.
  • Responsible for generating new direct and distribution accounts, and also following up on orders from the existing accounts.
  • Identification of the new business regions and exploration of a new distributor network.
  • To update the Sales Headquarters about the market dynamics, changes enable the formation of the Sales strategy to achieve the target.
  • Continuous mapping of competitor activities, their developments, etc.

Territory Manager Sales

SKF India Ltd
07.2006 - 03.2012
  • Handling sales value of 80-90 MINR per annum for the textile special bearing components and lubricants for LMW and other small OEMs, distributors across the southern part of India.
  • Sales forecast, order planning, and execution — routine updates to the factory for product rollout.
  • Periodical visits to customers Viz. OEMs and textile mills for technical discussions, sales, and product development.
  • Responsible for generating new customers and also following up on orders from existing customers, as well as the technical discussions, troubleshooting, scheduling follow-ups, etc.
  • To coordinate with the factory for supplies of components to the customers.
  • Playing a vital role in providing market inputs, market demands, market trends, etc., to our head office to enable them to take necessary steps in strategy development.

Executive Sales

ATE Enterprises P Ltd
Hyderabad
04.2005 - 07.2006
  • Handling Sales “Textile Spares & components for the Complete Andhra Pradesh & Karnataka Region Textile Mills.
  • Basically which is the Techno-Commercial Job.
  • Responsible for getting offers from the Manufacturers Submitting the same to the customer, Order follow up and execution.
  • To Co — Ordinate with the factory of Overseas supplies of components and parts to the customers.
  • New products promotional planning.

Service Engineer

LMW Group
Coimbatore
07.2003 - 04.2005
  • Erection & Commissioning Engineer of the Textile Spinning - Carding Machine.
  • Equipment Fine Tunning & Trouble Shooting.
  • Final Quality checks to obtain the better-quality sliver/yarn.
  • Under machine erection, deputed to all states of India.
  • Assisting and informing our factory for the new designing, developing and product development.

Education

B. Tech - Textile Technology

Bharathidasan University
Trichy, TN
06-2003

Diploma in Textile Technology -

NPT
Pollachi, TN
06-2000

Skills

  • Sales strategy
  • Account management
  • Business development
  • Market analysis
  • Proposal writing
  • Customer relationship management
  • Technical sales
  • CRM software
  • Team building
  • Segment Knowledge

Websites

Language Fluency

  • English
  • Hindi
  • Telugu
  • Tamil

Personal Information

  • Age: 45
  • Current CTC: 22 Lakh / Annum
  • Passport Number: H7389465
  • Father's Name: K Thangaraj
  • Date of Birth: 03/30/80
  • Marital Status: Married

Accomplishments

Yr 2021-2025 – Sales Growth doubles with 22% CAGR YoY Growth Rating with 55% SGM Level
Increase SOB with the existing Key Accounts & Generated new accounts / Appointed 4 New Distributors across South India for more revenue generations for Gates India,
Yr 2023-2025 – NBD with the Off-Highway Mc Mfrs like Schwing Stetter, Bull Mc, BEML, JCB-AM promotions, for the Engine drive applications & Automotive OEMS in Chennai Region
Yr 2021-2023 ARC Done with Ashok Leyland, Hyundai Motors, IFB & HERO Motors Co & NBD with the accounts “Vertical Storage Automation & Conveyor System with Craftsman & SIEGER Accounts
Yr 2019-2021 – Highest Sales Growth Shown with Industrial Electrical accounts like Kirloskar, ABB Motors, WEG etc
Yr 2020 LAMP (SKF-Large Account Management Process) Protecting & Growing Strategic Accounts Program Done
Yr 2014-2018 – Sales Growth increase with 27% CAGR YoY Growth Rating with 150 SPL Level (The Key Accounts like LMW, ELGI Compressor, Mining OEMs, Gear Box Manufactures in Southern region & Kerala State)
Yr 2017 SKF PREMIUM CLUB AWARDS Winner – Bottom Line Booster “Creation of Differentiation in Textile Segment”
Many Localization projects run to utilize the factory productivity & Cost Competitive solution to End Users
Special Project run for SKF-LSB Factory – Business Conversion for the Wind Segment Bearing Package for Replacement

Languages

Tamil
First Language
English
Proficient (C2)
C2

Affiliations

  • Passion for Travel

References

References available upon request.

Timeline

Regional Sales Manager

GATES India P LTD
08.2021 - Current

Dy Manager – Key Account Management

SKF India Ltd
05.2014 - 08.2021

Asst Manager Sales

RAJ Petro Specialties P Ltd
04.2012 - 05.2014

Territory Manager Sales

SKF India Ltd
07.2006 - 03.2012

Executive Sales

ATE Enterprises P Ltd
04.2005 - 07.2006

Service Engineer

LMW Group
07.2003 - 04.2005

B. Tech - Textile Technology

Bharathidasan University

Diploma in Textile Technology -

NPT

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