Sasikumar J
DIGITAL MARKETING STRATEGIST & HEAD
Coimbatore
Summary
To seek an opportunity in an organization and venture to be a part of its growth through innovative and dedicated approach to the challenges and thereby upgrade my skills.
Overview
10
10
years of professional experience
2
2
Languages
Work History
Digital Marketing Strategist / Head
Promech Industries Pvt Ltd
2 2023 - Current
- Conducted market research to identify trends, competitor strategies, customer needs, and potential opportunities for growth in the digital landscape
Digital Marketing Manager
IXLY Technologies
06.2021 - 01.2023
- Developed marketing content , Increase traffic, Keywords Ranking & Auditing such as website, blogs, promotional materials, SEO Full services & advertisements on all social channels & search engines.
Digital Marketing Executive
Digiscifi Technologies
06.2019 - 04.2021
- Increased website traffic by implementing search engine optimization strategies and keyword research, social media management & team lead.
BDM & DIGITAL MARKETING AT LGB UNIT in Coimbatore
01.2014 - 01.2016
- Organized networking events to connect with potential clients, increasing brand visibility within target sectors. SEO basic services & market research conduct for client businesses.
Education
MBA - Marketing & Operation
UNIVERSITY OF MADRAS, Chennai
06.2024 -
BE (mechanical) - undefined
ANNA UNIVERSITY OF TECHNOLOGY, Anna University
HSC - undefined
MSP HIGHER SECONDARY SCHOOL, State Board
SSLC - undefined
GHSS, State board
undefined
Skills
Facebook Ads
Link Building
SEO
SEM
Social Media Marketing
Keyword Research
Content Strategy
YouTube Advertising
Competitor Analysis
Campaign Management
Mobile marketing
Customer Segmentation
Influencer Marketing
Google Analytics
Google Adwords
PPC advertising
Instagram Ads
LinkedIn Ads
Customer Targeting
Teamwork and Collaboration
Problem-Solving
Time Management
Problem-solving abilities
Graphic Design
Team Leadership
Multitasking Abilities
Digital Marketing
Self Motivation
Adaptability and Flexibility
Team Collaboration
Organizational Skills
Marketing Analytics
Marketing strategy
Analytical Skills
Interpersonal Skills
Brand Promotion
Email Marketing
Roles And Responsibilities
- SEO on page, Off page & Technical SEO.
- Auditing Report: SEO Website Audit, Competitor, Backlink Audit, Social Media Audit
- Keyword Analysis for website traffic & Ranking
- Social Media Marketing Activities: Post, Boost & Promotion
- Media buy & suggest advertising paid acquisition strategies on Google Ads & FB
- Run an Amazon PPC based on objectives or goals.
- Reporting on performance, ROI, & changes being made.
- Experience informing ad creative based on data
- Knowledge of analytics tools such as Google Analytics, Google Search Console
- Team player who is self-motivated, and eager to learn & grow.
- Effective written, verbal communication & Presentation Skills
- Digital Marketing Strategist: Create New plan, Execute, Organize & Leading all Activities.
- Monitor key online marketing metrics to track success ( SEO, SMM, PPC, Content)
- Experience with Ecommerce Product Listing on Amazon, Snapdeal
- Content Strategist-SEO Website Content, Blog Post Content, SMM
- Growth Marketer-Generate New Ideas for Business Growth (Lead generation & Brand Out Reach)
- Train the Team Members & Assign the SEO task.
- Conduct Call Data Analysis, Campaign Audit, Compliance and Email audit. Share Analysis and action plan for improvement
- Understanding of the process, evaluation, coaching, feedback, reporting and analysis
- Should be able to handle & achieve the departmental requirements.
- Ability to plan & conduct transactional quality audits, Process Improvements, calibrations.
- Responsible for carrying out improvement projects on the areas identified as improvement areas on monthly basis.
- Responsible for reviewing and tracking the progress on the action plans shared by the internal teams and highlighting deviations.
Coursecertificates
- Digital marketing certificate course at Aorta digital marketing training in Chennai
- E-Commerce certification course- Online
- Google Ad words Certificate
Disclaimer
I hereby declare that All information in this resume is true and correct to the best of my knowledge and belief.
Timeline
MBA - Marketing & Operation
UNIVERSITY OF MADRAS, Chennai
06.2024 -
Digital Marketing Manager
IXLY Technologies
06.2021 - 01.2023
Digital Marketing Executive
Digiscifi Technologies
06.2019 - 04.2021
BDM & DIGITAL MARKETING AT LGB UNIT in Coimbatore
01.2014 - 01.2016
Digital Marketing Strategist / Head
Promech Industries Pvt Ltd
2 2023 - Current
BE (mechanical) - undefined
ANNA UNIVERSITY OF TECHNOLOGY, Anna University
HSC - undefined
MSP HIGHER SECONDARY SCHOOL, State Board
SSLC - undefined
GHSS, State board