Sasikumar J
DIGITAL MARKETING STRATEGIST & HEAD
Coimbatore
Summary
To seek an opportunity in an organization and venture to be a part of its growth through innovative and dedicated approach to the challenges and thereby upgrade my skills.
Overview
10
10
years of professional experience
2
2
Languages
Work History
Digital Marketing Strategist / Head
Promech Industries Pvt Ltd
2 2023 - Current
- Conducted market research to identify trends, competitor strategies, customer needs, and potential opportunities for growth in the digital landscape
Digital Marketing Manager
IXLY Technologies
06.2021 - 01.2023
- Developed marketing content , Increase traffic, Keywords Ranking & Auditing such as website, blogs, promotional materials, SEO Full services & advertisements on all social channels & search engines.
Digital Marketing Executive
Digiscifi Technologies
06.2019 - 04.2021
- Increased website traffic by implementing search engine optimization strategies and keyword research, social media management & team lead.
BDM & DIGITAL MARKETING AT LGB UNIT in Coimbatore
01.2014 - 01.2016
- Organized networking events to connect with potential clients, increasing brand visibility within target sectors. SEO basic services & market research conduct for client businesses.
Education
MBA - Marketing & Operation
UNIVERSITY OF MADRAS, Chennai
06.2024 -
BE (mechanical) - undefined
ANNA UNIVERSITY OF TECHNOLOGY, Anna University
HSC - undefined
MSP HIGHER SECONDARY SCHOOL, State Board
SSLC - undefined
GHSS, State board
undefined
Skills
Roles And Responsibilities
- SEO on page, Off page & Technical SEO.
- Auditing Report: SEO Website Audit, Competitor, Backlink Audit, Social Media Audit
- Keyword Analysis for website traffic & Ranking
- Social Media Marketing Activities: Post, Boost & Promotion
- Media buy & suggest advertising paid acquisition strategies on Google Ads & FB
- Run an Amazon PPC based on objectives or goals.
- Reporting on performance, ROI, & changes being made.
- Experience informing ad creative based on data
- Knowledge of analytics tools such as Google Analytics, Google Search Console
- Team player who is self-motivated, and eager to learn & grow.
- Effective written, verbal communication & Presentation Skills
- Digital Marketing Strategist: Create New plan, Execute, Organize & Leading all Activities.
- Monitor key online marketing metrics to track success ( SEO, SMM, PPC, Content)
- Experience with Ecommerce Product Listing on Amazon, Snapdeal
- Content Strategist-SEO Website Content, Blog Post Content, SMM
- Growth Marketer-Generate New Ideas for Business Growth (Lead generation & Brand Out Reach)
- Train the Team Members & Assign the SEO task.
- Conduct Call Data Analysis, Campaign Audit, Compliance and Email audit. Share Analysis and action plan for improvement
- Understanding of the process, evaluation, coaching, feedback, reporting and analysis
- Should be able to handle & achieve the departmental requirements.
- Ability to plan & conduct transactional quality audits, Process Improvements, calibrations.
- Responsible for carrying out improvement projects on the areas identified as improvement areas on monthly basis.
- Responsible for reviewing and tracking the progress on the action plans shared by the internal teams and highlighting deviations.
Coursecertificates
- Digital marketing certificate course at Aorta digital marketing training in Chennai
- E-Commerce certification course- Online
- Google Ad words Certificate
Disclaimer
I hereby declare that All information in this resume is true and correct to the best of my knowledge and belief.
Timeline
MBA - Marketing & Operation
UNIVERSITY OF MADRAS, Chennai
06.2024 -
Digital Marketing Manager
IXLY Technologies
06.2021 - 01.2023
Digital Marketing Executive
Digiscifi Technologies
06.2019 - 04.2021
BDM & DIGITAL MARKETING AT LGB UNIT in Coimbatore
01.2014 - 01.2016
Digital Marketing Strategist / Head
Promech Industries Pvt Ltd
2 2023 - Current
BE (mechanical) - undefined
ANNA UNIVERSITY OF TECHNOLOGY, Anna University
HSC - undefined
MSP HIGHER SECONDARY SCHOOL, State Board
SSLC - undefined
GHSS, State board
undefined
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