SEKAR sonai
BRANCH HEAD
Madurai
Summary
Enterprising Branch Head successful in leading every facet of new and ongoing business operations. Strategic thinker and tactical decision-maker with passion for serving customers and exceeding expectations. Creative problem solver skilled at de-escalating situations and driving positive change. Skilled Branch Manager with demonstrated success in coordinating team and financial activities. Friendly and adaptable professional with remarkable leadership and program management skills.
Overview
18
18
years of professional experience
3
3
Languages
Work History
Branch Head
INDIA SHELTERS HOUSING FINANCE PVT LTD
05.2023 - Current
- Mentored junior staff members, cultivating a culture of continuous learning and development.
- Optimized resource allocation to ensure efficient branch operations while meeting financial targets.
- Set challenging performance goals for the team, fostering an achievement-oriented culture that drove success across key metrics.
- Conducted thorough credit analysis to minimize potential losses from delinquent accounts.
BRANCH ABM
IDFC FIRST BHARAT LTD
07.2019 - 04.2023
- Exhibited strong multitasking abilities by managing multiple tables at once, ensuring timely food delivery and consistent guest satisfaction.
- Assisted in training new servers on brunch procedures, sharing expertise to improve overall team performance during busy shifts.
- Developed rapport with diverse clientele through attentive listening skills and genuine interest in their dining experience, creating memorable visits for customers.
- Streamlined communication between front-of-house and back-of-house teams, improving the efficiency of the brunch service process.
- Dealing with Micro Enterprises Loan (MEL), Housing loan, JLG loan and MEL collections.
Branch Location Head
Altum Credo Housing Finance Pvt Ltd
03.2019 - 07.2019
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Excellent communication skills, both verbal and written.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Dealing with Housing loan, mortgage loan, Purchase Loan and Refinance.
Branch Relationship Manager
Aspire Housing Finance Corporation Ltd
02.2017 - 02.2019
- Collaborated with colleagues to develop creative marketing campaigns for new products and services.
- Provided comprehensive wealth management services, including retirement planning and estate planning advice.
- Managed a significant pipeline of prospective clients by leveraging internal referrals from other departments within the bank.
- Oversaw branch risk management activities, ensuring compliance with all regulatory requirements.
Branch Senior Sales Officer
National Trust Housing Finance
06.2016 - 12.2016
- Forged lasting partnerships with industry influencers to boost visibility and credibility within target markets.
- Delivered compelling proposals that clearly communicated the value proposition of products or services offered to prospective customers.
- Evaluated the effectiveness of existing sales strategies using comprehensive data analysis methods; recommended improvements based on findings.
- Streamlined the sales process, implementing CRM systems to effectively track leads, opportunities, and client interactions.
Branch Relationship Manager
Manapuram Housing Finance
04.2015 - 06.2016
- Collaborated with colleagues to develop creative marketing campaigns for new products and services.
- Evaluated competitor offerings to identify areas where the branch could differentiate itself in the marketplace.
- Coordinated cross-selling efforts between product lines, driving revenue growth across multiple areas of the business.
Branch Manager
India Infoline Finance Ltd
07.2013 - 12.2014
- Reduced employee turnover by fostering a positive work environment and offering competitive compensation packages.
- Monitored market trends to identify new business opportunities and capitalize on potential growth areas within the community or region served.
- Enhanced staff competency with regular training sessions, boosting productivity levels across the branch operations.
- Evaluated employee performance regularly through appraisals and feedback sessions to facilitate continuous development of skills and knowledge base within the team.
Sales Officer
ICICI Bank
01.2011 - 06.2013
- Reviewed customer feedback regularly, making adjustments to products or services as needed based on findings.
- Established long-lasting partnerships with key accounts through regular communication and tailored solutions.
- Boosted sales performance by identifying and targeting high-potential leads.
- Trained junior sales staff, mentoring them on best practices and strategies for success.
- Developed strategic sales plans for achieving revenue growth and exceeding targets.
Assistant Manager
Kotak Mahindra Bank
01.2010 - 12.2010
- Increased sales through effective merchandising strategies and targeted promotions.
- Scheduled staff shifts to ensure proper coverage during peak shopping hours without exceeding labor budgets.
- Implemented staff training programs, enhancing product knowledge and improving customer service skills.
- Assisted in recruiting, interviewing, hiring, and onboarding of new employees to maintain adequate staffing levels.
Business Development Executive
ICICI Bank
05.2006 - 01.2010
- Conducted competitor analysis to identify gaps in the market and capitalize on untapped opportunities.
- Delivered presentations at industry conferences, raising company profile and attracting potential clients.
- Generated revenue growth by developing and executing targeted sales strategies to expand market share.
- Established a robust sales pipeline by consistently identifying, qualifying, and nurturing leads through various outreach methods.
Education
Bachelor of Arts - Commerce And Accounts
Tnou College of Arts And Science
Madurai, India 04.2001 -
Skills
Sales management
Reporting familiarity
Sales professional
Public Speaking
Financial Services
Staff Management
Documentation
Strategic Planning
Proficient in MS Office
Excellent work ethic
Event Planning
Bottom Line LoanMaster Loan Servicing
Collections
Adaptable to market fluctuations
Strong team-builder
Loans
Friendly
Excellent time management skills
Business Planning
Loan Documentation
Performance Reviews
Business Development
Cash handling expertise
Relationship Management
Timeline
Branch Head
INDIA SHELTERS HOUSING FINANCE PVT LTD
05.2023 - Current
BRANCH ABM
IDFC FIRST BHARAT LTD
07.2019 - 04.2023
Branch Location Head
Altum Credo Housing Finance Pvt Ltd
03.2019 - 07.2019
Branch Relationship Manager
Aspire Housing Finance Corporation Ltd
02.2017 - 02.2019
Branch Senior Sales Officer
National Trust Housing Finance
06.2016 - 12.2016
Branch Relationship Manager
Manapuram Housing Finance
04.2015 - 06.2016
Branch Manager
India Infoline Finance Ltd
07.2013 - 12.2014
Sales Officer
ICICI Bank
01.2011 - 06.2013
Assistant Manager
Kotak Mahindra Bank
01.2010 - 12.2010
Business Development Executive
ICICI Bank
05.2006 - 01.2010
Bachelor of Arts - Commerce And Accounts
Tnou College of Arts And Science
04.2001 -