Summary
Overview
Work History
Education
Skills
Timeline
Generic

Selvakumar Rangasamy

Performance Marketing Manager
Bangalore

Summary

I have 10+ years of experience in digital marketing and majorly in performance marketing.


I am primarily into lead generation through performance marketing and brought positive ROI and high ROAS for businesses.


Handled 10+ team members under me.


Managed upto 500K/USD per month solely in ad budget across google search, display, youtube, facebook, instagram, snapchat, twitter.


I have worked among various industries such as Healthcare , Edtech, SaaS, Real Estate, Travel & Tourism, B2B & B2C and generated positive ROI for clients & companies.


- Knows js, google scripting, automation, python for data analysis

- Email marketing, deep copy writing, landing page creation, sales funnel building

- Understand sales for client persona


I like coding, so learned js, python and doing google ads scripting & tag manager customization & chatgpt api for google ads.


My typical tasks are


- Market research

- Competitor analysis

- Buyer persona analysis

- Keyword research

- Ad copy writing

- Optimizing bids

- Improving CTR

- Landing page A/B testing

- Social media copy writing

- Landing page copy writing

- Video script copy writing

- Building ad & email marketing funnels

- Communicating with sales team for regular pattern of feedback on leads

- Understand physchographics through sales tem

- Finding out demographics through data analysis

- Planning audience targeting

- Display, video, social media ads for demand & lead generation

- Optimizing audience, placement, ad copies

- Writing google script for neccessary automation, data extraction for data analysis

- Google tag manager, server side gtm, facebook conversion api setup & management

- CRM setup, marketing automation through multiple tools.

- Using zoho, convertkit, mailchimp, make.com for automation


Leadership:

- Guiding team for SEO, social media creative & ads

- Building strong team through hiring

- Assigning tasks & managing teams

Overview

10
10
years of professional experience
5
5
years of post-secondary education

Work History

Performance Marketing Manager

Smiles.ai
12.2021 - Current

Working with one of the big dental startup in India.


Handling a large budget every month in advertisement in PPC, Social Media Marketing including, Facebook ads, instagram ads, snapchat ads, twitter ads, media buying, programmatic ads.

Generating demands & capturing demand for dental products.


Dental clinic chain marketing in 7 metro cities.

Helping companies to reduce the cost per lead while scaling the ads to generate adequate quantity of leads while staying in positive ROI.
Knows google ads scripts, GA4, tag manager, javascript, node js, python, postgres sql with google big query.


  • Reduced Junk Leads
  • Decreased CPA by 5 times
  • Scaled leads to 30X while staying under low CPL
  • Increased Lead Quality
  • Provided stability in revenue flow through consistent quality leads with consistent lead flow

Digital Marketing Executive

Finway Capital
02.2021 - 11.2021
  • Handling PPC for Fintech Products on Google and Facebook
  • Webinar Marketing
  • Marketing Automation
  • Email Marketing
  • Facebook & Instagram Advertisement
  • Web Analytics
  • Mobile Application Marketing

Marketing Manager

Elitbuzz Technologies DMCC
01.2020 - 01.2021

Main Tasks are Handling Search Engine Marketing for Company & Clients & Handling Social Media Marketing Campaigns of Company and Clients.

  • Landing Page Optimization for Better Conversion.
  • Ad Page Copy Writing & Landing Page Copy Optimization
  • Proposal Preparation for Service Pitching.
  • Managing Keywords, Ad Groups & Campaigns & Optimizing them for Lowers CPC & High Conversion.
  • Handling Google Ad Manager for third party Advertisement
  • Handling Team of 7 People.
  • Funnel Building & Optimization.
  • Handling Facebook, Instagram, Quora, Linkedin & Other Social Media Advertisement.
  • Email Marketing

<p>Digital Marketing Executive</p>

RNT Maclaren SA
07.2018 - 12.2019

Luxury Travel & Hospitality Services.


www.rntmaclaren.com


  • Responsible for Handling Clients Google Ads, Facebook Ads, Instagram Ads & Youtube Ads and focused on Lead generation of Millionaires & Billionaires.
  • Reduced the Cost Per Conversion to 3X and Increased the conversion by extending marketing to other channels.


Holidayvillasrental.com


  • Responsible for Setting up the campaign from the scratch. Advertising through Google Ads for the business.
  • Targeting all over the globe to bring the leads for the business.
  • Facebook Ads & Instagram ads to acquire new leads from countries where SEM possibility is low
  • Increased the Conversion & Simplified the Lead Funnel Even further.

Arthur Best Consulting Engineers

  • Linkedin Ads & Facebook Ads for Getting B2B Clients for Engineering Consultancy

Inbound Marketing Lead

GoPBN Pvt Ltd
02.2017 - 05.2018

Powerup Hosting.com & GoPBN.com


Handled team of 5 members


1. Worked on Content Marketing for the website to Gain More Relevant Visitor to the site for their cloud hosting projects.

2. Worked on Link Building & Guest Blogging for their website

3. Worked on the Affiliate Marketing as separate Projects

4. Worked on GoPBN SaaS Product Content Marketing

5. Worked on Expert Roundup.com Projects for Various Business to get content from experts to enhance their site credibility and traffic.

Worked on Various Search Engine Optimization & Content Marketing Projects.


Increased the website Traffic 10X.
Ranked for 10000+ New Keywords for the website
Increased the site lead conversion to 11000 from 280 subscribers.

<p>Digital Marketing Executive</p>

IPURE Technology Pvt Ltd
08.2014 - 12.2017

Purebus.com, Purecash.in & Various Export Import Website Projects.


1. Worked on Travel Startup online bus ticket booking website purebus.com

2. Facebook Ads promotion & google ads promotion

3. Content Marketing & SEO

4. Coupon Promotion, Email Marketing,

5. Google Ads

6. Mobile App Markeitng & Play store optimization

7. Export & Import website Search Engine Optmization

8. Worked on NKLMart SEO & Promotion

Education

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Maharaja Institute of Technology
08.2010 - 04.2014

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Veveham Higher Secondary School
06.2008 - 02.2010

Skills

    Google Ads

Google Shopping

Facebook Ads

Instagram Ads

Linkedin Ads

Youtube Ads

SEO

Content Marketing

Link Building

Timeline

Performance Marketing Manager

Smiles.ai
12.2021 - Current

Digital Marketing Executive

Finway Capital
02.2021 - 11.2021

Marketing Manager

Elitbuzz Technologies DMCC
01.2020 - 01.2021

<p>Digital Marketing Executive</p>

RNT Maclaren SA
07.2018 - 12.2019

Inbound Marketing Lead

GoPBN Pvt Ltd
02.2017 - 05.2018

<p>Digital Marketing Executive</p>

IPURE Technology Pvt Ltd
08.2014 - 12.2017

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Maharaja Institute of Technology
08.2010 - 04.2014

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Veveham Higher Secondary School
06.2008 - 02.2010
Selvakumar RangasamyPerformance Marketing Manager