Senthilkumar Rajaram
Sales
Madurai
Summary
Knowledgeable Business Development Manager & Sales Manager with solid history of managing teams and driving operational success with Automotive Companies and Various Functions like Dealer Management, Sales, Handling New Projects & New Business development. Especially at TVS Motor Company, driving accessories business growth from 14Crs to 400Crs.
Skilled in strategic decision-making and effective team leadership, I excel in optimizing sales performance and enhancing operational efficiency, consistently achieving ambitious goals while fostering strong relationships with Dealers & Sales Team.
Overview
13
13
years of professional experience
Work History
Manager- Accessories Business
TVS Motor Company Limited
04.2015 - 09.2021
- Responsible for Overall Accessories Business Turnover and Contribution.
- Responsible to explore New Accessories Opportunities and
- Responsible for a new channel for Accessories through After Market & Online Business.
- Responsible for New Accessories launches by work along with various departments like Brand, R&D, CP, NPD for New Product development.
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes Like New Product Development, New Launches & Business Revenue.
- Analyzed Preowned business potential & executed strategies to drive sales through Pre-Owned Business
- Studied various New Projects and formalize strategic planning for a company like New Customer Identity for Sub Dealers.
- Maximized performance by monitoring daily activities and mentoring team members.
- Enhanced Dealer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Resolved Cross Functional Team conflicts, actively listening to concerns and finding appropriate middle ground.
- Controlled costs to keep business operating within budget and increase profits.
- Cross-trained existing employees to maximize team agility and performance.
- Developed and maintained relationships with customers and suppliers through account development.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Built high-performing teams through effective recruitment, onboarding, and talent development initiatives.
- Streamlined workflows by identifying bottlenecks in existing systems and implementing appropriate solutions.
- Implemented customer feedback mechanisms to gather insights, using this information to guide strategic planning and decision-making.
- Oversaw inventory management, optimizing stock levels, and reducing waste.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Developed detailed plans based on broad guidance and direction.
- Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Accessories Business Turn Over was grown from14Crs &10 products (2014-15) to 242Crs & 145 Products (2018-19). Achieved 400Crs (2019-20).
Area Sales Manager
Mahindra Automotive
05.2012 - 03.2015
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
- Executed proven strategies to hit sales quota and help company achieve goals.
- Collaborated with marketing department to develop targeted promotional campaigns that drove sales growth.
- Prepared sales presentations for clients showing success and credibility of products.
- Accompanied sales reps in field for ride-alongs to teach, observe and work one-on-one.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Territory Sales Manager
TVS Motor Company Limited`
07.2010 - 04.2012
- Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
- Monitored competitor activities within the territory, adjusting sales strategies as needed to maintain a competitive edge.
- Targeted prospects in other territories through careful research of competitor products, services, and trends.
- Managed sales pipeline effectively by prioritizing high-potential prospects while keeping track of potential opportunities at various stages of development.
- Motivated and mentored sales employees to enhance presentation, negotiation and customer relations abilities.
- Collaborated with marketing department to create promotional materials that drove brand awareness in the territory.
- Leveraged market knowledge to capitalize on emerging opportunities and maintain consistent growth rate at 50% or higher.
- Conducted regular product training sessions for distribution partners, ensuring their ability to effectively sell products to endcustomers.
- Enhanced overall market share within assigned region by strategically expanding product range offered.
Channel Sales Manager
Vodafone Essar Cellular
07.2008 - 06.2010
- Enhanced partner relationships by providing regular training and support on products, services, and sales techniques.
- Developed customized sales plans for each channel partner, driving increased revenue.
- Increased channel partner sales by developing and implementing effective strategies.
- Launched new product offerings into the channel market successfully by collaborating closely with product management teams during planning stages.
- Streamlined communication between company and channel partners, ensuring alignment of goals and objectives.
- Improved business processes to increase productivity and align channel sales department with organization.
Education
MBA - Business Administration
Madurai Kamaraj University
Madurai, India 04.2001 -
Bachelor of Science - Physics
The American College
Madurai 04.2001 -
Skills
Effective team leadership
Operational efficiency management
Goal-oriented planning
Strategic decision-making
Business growth initiatives
Service excellence
Team skill enhancement
Strategic marketing
Collaborative project coordination
Effective project planning
Sales performance optimization
Competitive landscape assessment
Effective networking techniques
Effective troubleshooting skills
Effective team collaboration
Proficient in managing multiple tasks
Flexible problem-solving
Strategic team engagement
Collaborative teamwork
Effective organizational skills
Timeline
Manager- Accessories Business
TVS Motor Company Limited
04.2015 - 09.2021
Area Sales Manager
Mahindra Automotive
05.2012 - 03.2015
Territory Sales Manager
TVS Motor Company Limited`
07.2010 - 04.2012
Channel Sales Manager
Vodafone Essar Cellular
07.2008 - 06.2010
MBA - Business Administration
Madurai Kamaraj University
04.2001 -
Bachelor of Science - Physics
The American College
04.2001 -
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