Shannon Bolling
Ooltewah
Summary
Dynamic Used Car Director with proven expertise in pricing strategy development, inventory management, and customer relationship management. Committed to driving sales growth and enhancing customer satisfaction.
Overview
20
20
years of professional experience
Work History
Used Car Director
Infiniti Of Chattanooga
Chattanooga
09.2025 - Current
- :
- - Managed used car inventory, ensuring optimal selection for diverse customer preferences.
- - Developed pricing strategies based on market trends and competitor insights.
- - Collaborated with sales team to improve customer engagement and streamline purchase process.
- - Trained staff on vehicle features and financing options for informed customer decisions.
- - Conducted vehicle inspections to uphold quality standards.
- - Implemented promotional campaigns that increased used car sales and enhanced brand visibility.
- - Coordinated with finance department, streamlining loan processing for buyers.
- - Recommended vehicle makes and models tailored to customer needs and budget, facilitating informed purchasing decisions.
Used Car Director
Crown Dodge
Chattanooga
10.2024 - 09.2025
- Developed pricing strategies aligned with market trends and competitor positioning to maximize sales.
- Managed used car inventory to ensure diverse selection meeting customer preferences.
- Collaborated with sales team to improve customer engagement and streamline buying process.
- Trained staff on vehicle features and financing options to empower informed decisions.
- Conducted vehicle inspections to uphold quality standards and ensure customer satisfaction.
Used Car Director
Grayson BMW
Knoxville
03.2021 - 09.2024
- Managed used car inventory to enhance customer selection experience.
- Developed pricing strategies based on market trends and competitor analysis.
- Collaborated with sales team to elevate customer engagement during buying process.
- Trained staff on vehicle features and financing options to empower informed customer decisions.
- Conducted vehicle inspections to uphold quality standards and enhance customer satisfaction.
- Analyzed customer feedback to refine service offerings and promptly address concerns.
- Increased profits through effective promotions and advertising campaigns, maintaining return on investment.
General Sales Manager
Grayson Subaru & Hyundai
Knoxville
08.2014 - 03.2021
- Supervised daily sales operations, ensuring team compliance with company policies.
- Implemented lead generation best practices, expanding potential customer outreach and increasing sales opportunities.
- Trained new sales staff on product knowledge and customer service techniques, improving team readiness and customer satisfaction.
- Analyzed sales reports to identify trends and recommend performance improvements.
- Hired and motivated team members to negotiate and close deals effectively.
- Developed promotional strategies, increasing customer engagement and retention through targeted marketing initiatives.
- Encouraged team members to exceed objectives through goal setting and daily performance tracking.
- Organized team meetings to share updates and motivate staff toward goal achievement.
Internet Manager
Twin City Automotive
Knoxville
01.2007 - 08.2014
- Designed landing pages that boosted conversion rates by 20%.
- Managed online marketing campaigns that increased brand awareness and customer engagement.
- Oversaw social media strategies, enhancing audience reach and interaction levels.
- Coordinated email marketing efforts that successfully promoted events and special offers.
- Developed website content that improved user experience and information accessibility.
- Analyzed web traffic data to uncover trends and refine digital strategies.
- Collaborated with sales teams to synchronize online promotions with in-store initiatives.
Education
Bachelor of Arts - Business Administration
Clinch Valley College
Wise, VA05-1996
Skills
- Customer relationship management
- Sales analysis
- Pricing strategy
- Market trend analysis
- Inventory management
- Team training
Timeline
Used Car Director
Infiniti Of Chattanooga
09.2025 - Current
Used Car Director
Crown Dodge
10.2024 - 09.2025
Used Car Director
Grayson BMW
03.2021 - 09.2024
General Sales Manager
Grayson Subaru & Hyundai
08.2014 - 03.2021
Internet Manager
Twin City Automotive
01.2007 - 08.2014
Bachelor of Arts - Business Administration
Clinch Valley College