SHEA WHITSON
Paris,TN
Summary
Experienced Sales & Marketing Director and Social Media Manager with a proven track record of driving revenue growth and brand visibility. Skilled in developing and executing comprehensive marketing strategies to maximize market penetration and customer engagement.
Overview
7
7
years of professional experience
Work History
Social Media Manager; Website Developer
The S Agency
05.2023 - Current
- Increased brand awareness by developing and implementing effective social media strategies.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Developed targeted advertising campaigns, driving website traffic and generating leads.
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Suggested and implemented new features to develop brand awareness.
Director of Marketing
SolarFields
09.2022 - 05.2023
- Develop and implement a comprehensive social media marketing strategy aligned with the company's overall marketing and business objectives
- Create engaging and persuasive content tailored to different social media platforms to effectively promote the company's solar products and services
- Develop and execute paid social media advertising campaigns to increase brand visibility, drive website traffic, and generate leads
- Monitor social media metrics, track campaign performance, and generate regular reports using social media analytics tools.
Social Media Manager
The Villas at Marker 48
09.2022 - 05.2023
- Develop and implement a comprehensive social media marketing strategy aligned with the company's overall marketing and business objectives
- Create engaging and persuasive content tailored to different social media platforms to effectively promote the resort's property, amenities, and services
- Develop and execute paid social media advertising campaigns to increase brand visibility, drive website traffic, and generate bookings
- Monitor social media metrics, track campaign performance, and generate regular reports using social media analytics tools
- Set up workflow for the Villas CallRail phone system
- Also was in charge of monitoring incoming calls, messages via FB, Instagram, or the website for bookings.
Marketing Representative
SERVPRO of LBL North
09.2021 - 09.2022
- Communicate with centers of influence (COIs) on resolving concerns
- Connect with customers face-to-face, by phone or through email
- Increased sales territory revenue by consistently achieving sales territory goals
- Set up closing appointments
- Built customer relationships and rapport by educating them of the reasons SERVPRO is the best cleaning and restoration company in the world
- Participated in professional associations, provide Lunch-and-Learns, and promote continuing education (CE) courses
- Developed production and estimating expertise to convey product knowledge and credibility with COIs to better educate them on SERVPRO benefit
- Maintained social media posts for various platforms
- Worked on marketing campaigns for events the franchise participated in.
Business Development Manager/Quality Control Manager
R3 Contractors, LLC
10.2020 - 09.2021
- Maintaining business relationships with existing multi-family customers
- Calling on new apartment complex/property management companies for new business
- Monthly/Weekly reporting of sales activities for marketing reps
- Proficient in CRM software
- Social media manager- Facebook/Instagram posts.
Regional Field Training Manager/National Marketing Coordinator
Certified Flooring Network
12.2016 - 10.2020
- Manage local Member Network for the entire Southeast Region
- Recruit flooring companies for CFRN's membership program
- Recruit mitigation/restoration companies for Certified Mitigation Network
- Monthly reporting of member activity through reports and sales stats
- Daily reporting to Management of web/sales activity
- Proficient in CRM software
- Proficient in programs such as Adobe, Google analytics, Facebook/Linkedin Analytics & Insights, Squarespace, Survey Monkey, etc
- Daily/Weekly ad campaigns to prospective members, clients, etc
- Providing analytics to management- link clicks, website clicks, views, etc
- Works with website development team to increase website visibility through SEM
- Assists Management with website maintenance, design, layout
- Assists Management with Tradeshow, event planning, internal marketing.
Education
Bachelor of Science Degree - Textiles, Merchandising, And Design, Marketing -
Middle Tennessee State University
Murfreesboro12.2012
Skills
- Content Development
- Trend Monitoring
- Email Marketing
- Brand Awareness
- Networking and Relationship Building
- Brand Promotion
- Market Research
- SEO Optimization
High School
Harding Academy of Memphis, Memphis, Tennessee
References
References upon request
Timeline
Social Media Manager; Website Developer
The S Agency
05.2023 - Current
Director of Marketing
SolarFields
09.2022 - 05.2023
Social Media Manager
The Villas at Marker 48
09.2022 - 05.2023
Marketing Representative
SERVPRO of LBL North
09.2021 - 09.2022
Business Development Manager/Quality Control Manager
R3 Contractors, LLC
10.2020 - 09.2021
Regional Field Training Manager/National Marketing Coordinator
Certified Flooring Network
12.2016 - 10.2020
Bachelor of Science Degree - Textiles, Merchandising, And Design, Marketing -
Middle Tennessee State University
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