SHELBY RUBIN
Nashville,TN
Summary
Music industry professional with over 5 years of experience. Proficient in a variety of different facets of the industry, with a focus on music publishing and artist management. Enjoys a fast paced, creative environment, and thrives in a collaborative space. Demonstrates strong and effective communication skills, team leadership, as well as a detail oriented and organized approach to all tasks.
Overview
9
9
years of professional experience
Work History
Manager, Creative Operations and Client Relations
Round Hill Music
02.2025 - Current
- Led cross-functional teams to enhance operational efficiency and streamline processes.
- Spearheaded a comprehensive data cleanup project, spanning the entire catalog and over two decades of data and contracts.
- Fielded client inquiries regarding copyright registrations, royalties, and synchronization income.
- Drafted agreements for new administration and representation clients, then continued the conversation through negotiations all the way through execution.
- Managed a variety of internal timelines, as well as option timelines, minimum delivery timelines, and advance schedules
Associate
Global Client Services, Downtown Music Publishing
09.2022 - 01.2025
- Fields inquiries for Downtown Publishing Clients, including copyright audits, royalties, new song deliveries and sync questions in a thorough and timely manner to ensure the proper registration and administration of copyrights
- Serves as the liaison between Downtown clients and the internal teams, maintaining strong lines of communication and creating rapport with clients to ensure all workflows are smooth and efficient
- Spearheads the transition of Downtown's royalty databases, maintains contact information, and ensures clients adjust smoothly to the new platform, facilitating on-time and accurate payments for publishing clients.
- Maintains existing databases, including but not limited to Salesforce, Airtables, and Curve, to manage cross departmental workflows and ensure the efficient and timely completion of projects.
Owner and Founder
Major Tom Entertainment
07.2021 - 12.2024
- Formulates and strategizes successful marketing campaigns for independent artists in Nashville across multiple social media platforms (TikTok, Instagram, Facebook, and Youtube Shorts to name a few) in order to grow their audiences over 500% in just under 2 weeks and gain exposure for their new music
- Manages multiple campaigns at one time, ensuring all deadlines are met and all expectations are exceeded
- Assists with website creation, development of a brand, and rollout of new strategies for developing independent musicians, giving them the basis from which to grow an artist brand
- Works to reinforce the parasocial relationships between the artists and their audience/target demographic via a variety of social media tactics, allowing for the strengthening of engagement and increase in followers
- Provides monthly reports demonstrating the growth of priority KPIs, providing guidance and support for the artist clients
Social Media Marketing Manager
Swamp Records
08.2016 - 05.2018
- Developed album release marketing strategies for Swamp Records band, Flatland
- Provided a snapshot into monthly KPIs to the band team to help inform and adjust our strategies for future campaigns
- Created campaigns between release cycles to maintain audience engagement
Education
Master of Arts - Music Business
New York University
New York City05.2021
Bachelors Degree - Telecommunications, Minor in Business
University of Florida
Gainesville, FL05.2019
Timeline
Manager, Creative Operations and Client Relations
Round Hill Music
02.2025 - Current
Associate
Global Client Services, Downtown Music Publishing
09.2022 - 01.2025
Owner and Founder
Major Tom Entertainment
07.2021 - 12.2024
Social Media Marketing Manager
Swamp Records
08.2016 - 05.2018
Bachelors Degree - Telecommunications, Minor in Business
University of Florida
Master of Arts - Music Business
New York University
PROFESSIONAL ORGANIZATIONS
- Society of Leaders In Development (SOLID) Member JAN 2024 - MAR 2025
- Women in Music Business Association JAN 2023 - PRESENT