Summary
Overview
Work History
Education
Skills
Timeline
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Shruthi Annapoorani Ravikumar

Business Development executive
Coimbatore

Summary

Dynamic Business Development Executive with a strong track record in lead generation, sales pipeline management, and client relationship building. Skilled in identifying customer needs, crafting tailored solutions, and driving engagement across diverse industries. Excellent communicator with a strategic approach to outreach and a consistent focus on enhancing client satisfaction. Proficient in using CRM tools to streamline processes and support long-term business growth

Overview

4
4
years of professional experience

Work History

Business Development Executive

Instellars
02.2025 - Current
  • Led lead generation efforts across EU, UK, and India using LinkedIn Sales Navigator, Apollo, and Lusha, building a qualified sales pipeline through strategic outreach and market segmentation
  • Acted as the primary point of contact for enterprise clients across BFSI, insurance, and public sector, introducing them to tailored Pega based transformation solutions
  • Collaborated with cross functional teams to convert client needs into customized solution proposals and success plans, ensuring alignment between business goals and delivery execution
  • Drove client engagement and onboarding by coordinating discovery calls, post event follow ups, and early stage relationship building, contributing to higher satisfaction and retention
  • Supported long term client success by identifying opportunities for value addition such as CDH and AI powered collections and maintaining delivery alignment in collaboration with technical teams

Business Development Executive

Blue Rose Technologies
02.2024 - 08.2024
  • Identified and pursued new business opportunities across the EU and Canada, focusing on enterprise clients in telecom, insurance, and BFSI to grow interest in Pega-led transformation initiatives.
  • Took part in early-stage conversations with prospects, helping them articulate their challenges and guiding them through the range of solutions available within the Pega ecosystem.
  • Maintained detailed CRM updates and tracked engagement history to ensure smooth communication, timely follow-ups, and a cohesive client experience throughout the sales lifecycle.

Sales Manager

Mars Build Solutions
03.2021 - 12.2023
  • Managed end-to-end sales operations for construction materials, including cold calling prospective clients and building strong relationships with contractors, builders, and procurement teams to drive revenue growth and repeat business across multiple districts.
  • Identified new business opportunities through market research, site visits, and outbound outreach, while negotiating pricing, delivery terms, and credit to balance customer satisfaction with profitability.
  • Coordinated closely with logistics and suppliers to ensure timely, high-volume deliveries, monitored market trends to stay competitive, and supported junior sales team members through training and mentorship.

Education

B.Tech - Information Technology

Coimbatore Institute of Technology
Coimbatore
04.2001 -

Skills

Lead generation

Sales and marketing

Lead prospecting

Sales pipeline management

Timeline

Business Development Executive

Instellars
02.2025 - Current

Business Development Executive

Blue Rose Technologies
02.2024 - 08.2024

Sales Manager

Mars Build Solutions
03.2021 - 12.2023

B.Tech - Information Technology

Coimbatore Institute of Technology
04.2001 -

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Shruthi Annapoorani RavikumarBusiness Development executive