Shyanne Barnett
Monterey,TN
Summary
Dynamic Marketing Manager with extensive expertise in district event marketing management and a proven track record of driving brand growth and market penetration. Skilled in crafting innovative marketing initiatives, leading high-performing teams, and enhancing brand presence through strategic planning and adaptability. Successfully spearheaded regional campaigns that significantly boosted brand visibility and achieved key marketing objectives. Committed to leveraging skills in team management and strategic execution to deliver exceptional marketing results.
Overview
6
6
years of professional experience
Work History
District Event Marketing Manager
Leaf Filter
01.2025 - Current
- Develop and drive event-based marketing initiatives to generate sales leads.
- Manage 4-5 events across my district every weekend
- Plan, schedule, and manage event calendars, budgeting, and staffing for local events.
- Recruit, hire, and train Event Marketers while creating accountability through KPIs.
- Track and report event metrics to evaluate performance and ROI.
Assistant Event Marketing Manager
Leaf Filter
04.2024 - 01.2025
- Oversaw onsite execution of events, ensuring seamless attendee and stakeholder experiences.
- Helped manage multiple events every weekend
- Designed engaging booth displays and marketing collateral.
- Hired, trained, and supervised event staff to ensure efficient event operations.
Assistant Retail Marketing Manager
Leaf Filter
11.2023 - 04.2024
- Developed and drove retail-based marketing initiatives to generate sales leads.
- Scheduled and managed team operations across multiple retail affiliates.
- Recruited, trained, and developed Retail Marketers, establishing accountability through KPIs.
Event Marketer
Leaf Filter
01.2023 - 11.2023
- Attended events to generate qualified leads for sales teams.
- Engaged with potential customers using product demonstrations and positive interaction.
- Handled event setup, operation, and tear down independently.
Head Cashier
Lowe’s
08.2022 - 10.2023
- Operated POS systems and managed sales transactions.
- Supervised and trained cashiers, ensuring smooth operations.
- Provided excellent customer service and problem resolution.
Customer Service Associate / Cashier / Fulfillment
Lowe’s
01.2022 - 08.2022
- Assisted customers with product selection and issue resolution.
- Trained new hires on company policies and customer service practices.
- Maintained accurate inventory and store displays.
Front End Associate
Gabriel Brothers
10.2021 - 01.2022
- Processed transactions, returns, and exchanges.
- Trained new staff and ensured compliance with store policies.
- Maintained organization of merchandise and fitting rooms.
Hostess
Cracker Barrel
07.2021 - 09.2021
- Greeted and seated guests, ensuring efficient table turnover.
- Assisted with special events and managed guest flow to minimize wait times.
Cashier
Monterey Foods
01.2020 - 01.2021
- Processed customer transactions and handled cash operations.
- Engaged customers with product recommendations and promotions.
Education
Diploma - Human Studies
Monterey High School
Monterey, TN01.2022
Skills
- Digital Marketing
- Event Marketing & Promotion
- Lead Generation & Customer Engagement
- Trade Show & Vendor Management
- Marketing Analytics & ROI Tracking
- Strategic Planning & Performance Management
- Cash Handling & POS Systems
- Team Leadership, Training, & Development
- Project management
- Social media marketing
- CRM management
- Customer engagement
Timeline
District Event Marketing Manager
Leaf Filter
01.2025 - Current
Assistant Event Marketing Manager
Leaf Filter
04.2024 - 01.2025
Assistant Retail Marketing Manager
Leaf Filter
11.2023 - 04.2024
Event Marketer
Leaf Filter
01.2023 - 11.2023
Head Cashier
Lowe’s
08.2022 - 10.2023
Customer Service Associate / Cashier / Fulfillment
Lowe’s
01.2022 - 08.2022
Front End Associate
Gabriel Brothers
10.2021 - 01.2022
Hostess
Cracker Barrel
07.2021 - 09.2021
Cashier
Monterey Foods
01.2020 - 01.2021
Diploma - Human Studies
Monterey High School
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