Summary
Overview
Work History
Education
Work Preference
Timeline
Generic
Siva Balakrishna

Siva Balakrishna

Sr. Sales Strategy Analyst
Chennai,Tamil Nadu

Summary

Innovative Marketing Aspirant gifted at identifying promotional opportunities, implementing cost-effective marketing initiatives, and performing extensive market analysis and research. Motivated professional with 6 years of experience in various sectors. Passionate about achieving client goals through strong communication and leadership abilities.

Overview

7
7
years of professional experience

Work History

Consultant - Sr. Sales Strategy Analyst

IOPEX Technologies Private Limited
Chennai, India
09.2023 - Current
  • Adept at crafting insightful Salesforce dashboards and reports, transforming raw data into actionable strategies that drive sales performance.
  • Skillfully navigate the sales pipeline, ensuring accurate forecasting and seamless deal progression to achieve revenue goals.
  • Orchestrate vendor onboarding with finesse, coordinating documentation and system setup for a harmonious and efficient integration process.
  • Collaborate seamlessly with the billing team, adeptly creating customer accounts and processing credit checks to facilitate timely revenue collection.
  • Uncover hidden opportunities within Salesforce data, informing strategic decisions with a keen analytical eye and data-driven approach.
  • Foster a spirit of teamwork as a cross-functional collaborator extraordinaire, effortlessly bridging the gap between sales, finance, and operations.
  • Tackle challenges with resourcefulness, turning obstacles into opportunities for process improvement and operational excellence.

Marketing / Relationship Manager

Byjus - Think and Learn Pvt Ltd
Coimbatore , Tamil Nadu
6 2019 - 3 2023
  • Led a 46-member team to consistently surpass bi-weekly sales targets by 20%, using effective lead generation, demos, and promotions.
  • Cultivated and maintained strong client relationships, ensuring high satisfaction levels and expanding our account portfolio.
  • Spearheaded offline marketing strategies such as print ads, sponsorships, and events to identify new business opportunities and meet revenue targets. Collaborated effectively with cross-functional teams for integrated marketing solutions.

Pre-sales Associate (April 2021 - August 2021):

  • Proactively initiated contact with prospects, conducted cold calls, and managed data entry for lead qualification.
  • Efficiently handled the entire sales cycle from initial lead processing to conversion, consistently delivering customer sales quotes.
  • Resolved client issues, ensured post-sale service, and built and maintained positive relationships with stakeholders.

Marketing Associate (June 2019 - April 2021):

  • Initiated innovative BTL strategies, recruited and trained interns, and micro-managed teams to generate leads and revenue.
  • Successfully onboarded 400 schools, generating 150,000 leads through rapport building and school programs.
  • Managed logistics, materials, and resources, and demonstrated expertise in CRM tools like LeadSquared for effective data management. Collaborated closely with product development teams.

Account Development Representative

Apisero Global Integration Solutions
Chennai, Tamil Nadu
09.2021 - 04.2022
  • Proactively expanded the sales pipeline by 25% in the first year through targeted customer research and engagement, resulting in $50K in revenue from new deals.
  • Skillfully initiated conversations with high-profile decision-makers, effectively conveyed product value, and increased email open rates by 15% through dynamic email campaigns.
  • Masterfully managed CRM systems, ensuring comprehensive sales activity tracking and seamless internal collaboration for on-time product delivery.
  • Consistently exceeded sales targets, actively participated in training programs, and adeptly handled communication with prospects and customers via email and phone, leveraging key sales tools such as LinkedIn Sales Navigator, ZoomInfo, and CRM systems.

Process Associate

Tata Consultancy Services
Chennai, TN
05.2016 - 07.2017
  • Collaborated effectively with cross-functional teams, optimizing processes for smoother operations and business growth.
  • Provided vital analytical support, ensuring data quality through insightful trend interpretation.
  • Delivered exceptional IT support to non-technical staff, resolving issues clearly and courteously, and maintained smooth call flow.
  • Consistently met SLA targets, actively engaged in CSR activities, and improved workflows through innovative solutions and issue resolution.

Graduate Commercial Trainee

Larsen and Toubro LTD
Chennai, TN
07.2015 - 05.2016
  • Proficiently handled diverse written communications, reports, and documents to ensure seamless operations.
  • Leveraged coordination and planning skills to meet deadlines effectively, while cultivating and managing supplier relationships, negotiating for competitive pricing, and process enhancements.
  • Expertise in material handling and inventory management, including the creation and meticulous tracking of purchase orders.
  • Diligently ensured the accuracy of purchasing documentation throughout the procurement process, adeptly collected and compiled data for management analysis, and fostered productive team relationships while utilizing the Enterprise Information Portal (EIP).

Education

Masters in International Business - Marketing

GRD School of Commerce And International Business

Bachelor of Commerce - Commerce

Sri Krishna Arts And Science College

Work Preference

Work Type

Full Time

Work Location

Remote

Important To Me

Career advancementWork-life balanceCompany CultureFlexible work hoursWork from home optionTeam Building / Company RetreatsPersonal development programs

Timeline

Consultant - Sr. Sales Strategy Analyst

IOPEX Technologies Private Limited
09.2023 - Current

Account Development Representative

Apisero Global Integration Solutions
09.2021 - 04.2022

Process Associate

Tata Consultancy Services
05.2016 - 07.2017

Graduate Commercial Trainee

Larsen and Toubro LTD
07.2015 - 05.2016

Marketing / Relationship Manager

Byjus - Think and Learn Pvt Ltd
6 2019 - 3 2023

Masters in International Business - Marketing

GRD School of Commerce And International Business

Bachelor of Commerce - Commerce

Sri Krishna Arts And Science College
Siva Balakrishna Sr. Sales Strategy Analyst