Summary
Overview
Work History
Education
Skills
Timeline
Generic

Siva K

Chennai

Summary

Results-driven Ecommerce Manager with 11+ years of experience managing marketplace operations across Amazon (FBA/FBM), Walmart, Wayfair, and Home Depot. Proven expertise in P&L ownership, sales forecasting, paid advertising strategy, and full-funnel ecommerce execution. Skilled in managing $100K+ monthly ad budgets, optimizing listings, launching high-margin products, and coordinating cross-functional teams. Adept at using tools like Amazon Seller Central, Helium 10, Keepa, and Excel to drive data-informed decisions and sustained growth. Strong background in furniture category sales, quality control, inventory planning, and competitor analysis.

Overview

11
11
years of professional experience

Work History

Marketing Expert

Ojcommerce
07.2022 - Current
  • Managed end-to-end ecommerce operations and full P&L ownership across Amazon, Walmart, Wayfair, and Home Depot
  • Oversaw listing optimization, catalog management, inventory tracking, and order processing, including FBA inventory planning and replenishment
  • Managed $100,000+ monthly advertising budget; developed and executed keyword strategies to maximize ROI and organic ranking
  • Created and optimized PPC campaigns using Amazon Ads, Walmart Connect, and other platform tools
  • Utilized Helium 10 and Keepa for keyword tracking, product research, competitive benchmarking, and sales forecasting
  • Conducted sales forecasting and demand planning for FBA and FBM (Fulfilled by Merchant) SKUs to ensure stock availability and avoid overstock
  • Monitored campaign performance metrics (ACoS, ROAS, CVR, CTR) and implemented bid and creative optimizations
  • Coordinated with the creative team to develop A+ content, infographics, and enhanced brand listings for FBA products
  • Delivered weekly and monthly sales and profit reports using data from Amazon Seller Central, Excel, and other marketplace dashboards
  • Minimized product defects and damage rates through quality control feedback loops with manufacturers and vendors
  • Launched multiple new products using market research, competitive gap analysis, and keyword-based listing optimization
  • Sourced and negotiated high-margin furniture SKUs, aligning with consumer demand and FBA storage requirements
  • Conducted in-depth competitor analysis to identify pricing strategies, bestsellers, and opportunities for market entry

Associate Manager (Amazon Seller Support)

Sutherland Global Service
09.2014 - 07.2022
  • Managing a team of ~25 members and ensuring that daily service delivery targets are met or exceeded.
  • Conducting training, monitoring team's quality, and providing performance feedback, including recommendations for pay increases, promotions, and terminations.
  • Identifying and resolving operational issues that affect the department while adhering to established procedures.
  • Contributing to continuous process improvement by initiating projects to improve quality, productivity, and efficiency.
  • Sharing status reports with business leaders regularly for review.
  • Organizing the team to accomplish the process SLAs/ metrics, e.g., target for productivity and quality.
  • Maintaining operational rigor concerning daily huddles, knowledge management, and cross-training.
  • Assuring resource utilization through performance management, development, career progression, and collaboration.
  • Weekly KPI reports and action plans to improve underperforming areas.
  • Transparently managing and reporting control issues, as well as effectively supervising the activity of others and holding those who violate these standards accountably.
  • Designed and conducted refresher training to keep the team updated with the process changes

Education

PGPMEx - Marketing Management

Great Lakes Institute of Management
Chennai, India
06-2022

Bachelor of Engineering - Electrical, Electronics And Communications Engineering

Anna University
Chennai, India
06-2012

Skills

  • Amazon FBA (Fulfillment by Amazon)
  • FBM (Fulfilled by Merchant)
  • Ecommerce Operations
  • Amazon Seller Central
  • Walmart Seller Center
  • Wayfair Partner Home
  • P&L Management
  • Amazon Ads / Walmart Connect
  • Keyword Research , Competition Pricing(Helium 10, Keepa)
  • Product Launch Strategy
  • Sales Forecasting & Demand Planning
  • Inventory & Replenishment Management
  • A Content Development
  • PPC Campaign Optimization
  • Profitability Analysis
  • Competitor Analysis
  • Excel Reporting

Timeline

Marketing Expert

Ojcommerce
07.2022 - Current

Associate Manager (Amazon Seller Support)

Sutherland Global Service
09.2014 - 07.2022

PGPMEx - Marketing Management

Great Lakes Institute of Management

Bachelor of Engineering - Electrical, Electronics And Communications Engineering

Anna University

Similar Profiles

CREATE PROFILE
Siva K