Summary
Overview
Work History
Education
Skills
Timeline
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Srinithi M

Business Process Associate
Chennai

Summary

Business Process Associate with a proven track record in managing cross-functional updates and enhancing internal processes at Han Digital Solutions Ltd. Demonstrated expertise in SEO content writing at Couponswala, significantly boosting organic traffic by 25% through strategic communication and engaging content. Skilled in cross-team collaboration, and performance reporting. Adept at identifying gaps and proposing enhancements to optimize workflows. Career goals include leveraging strong communication and problem-solving skills to drive impactful business solutions.

Overview

2
2
years of professional experience

Work History

Process Associate

HanDigital Pvt Ltd
Bengaluru
10.2023 - 10.2024
  • Optimized business processes by analyzing workflows, improving productivity by 15% for Amazon's AL/ML project
  • Began in production team and earned promotion to SME - QA for exceptional work
  • Acted as liaison for Quality team to client for feedback reception and processing
  • Maintained exceptional standards in task execution to ensure timely completion
  • Managed cross-functional updates for internal projects
  • Reported weekly progress and team performance to the management
  • Handled documentation, scheduling, and status tracking
  • Proposed small process enhancements based on team feedback.
  • Proven expertise in project management and team leadership, driving successful AI/ML initiatives
  • Strong communicator with a focus on quality assurance and stakeholder collaboration, committed to delivering impactful results
  • Monitored process performance and collaborated with cross-functional teams to ensure the timely delivery of an AI/ML project for Amazon
  • Collaborated with team members to develop dispute resolutions by conducting meetings and regular hurdles

SEO Content Writer

ECom Shopping Solutions LLP
Bengaluru
05.2022 - 11.2022
  • Improved organic search results by employing white-hat SEO techniques and best practices.
  • Communicated effectively with clients about ongoing progress and updates related to their SEO strategy.
  • Created compelling meta descriptions and title tags to increase click-through rates from search engines.
  • Increased keyword rankings through diligent research and optimizing on-page elements.
  • Boosted website traffic by implementing SEO strategies and creating engaging content.
  • A-B tested ad campaigns to optimize performance and drive improved ROI.
  • Enhanced organic traffic by 25%

Education

Master of International Business - Digital Marketing

GRD School of Commerce And International Business
Coimbatore, India
04.2001 -

Bachelor of Arts - Business Administration And Management

PSG College of Arts And Science
Coimbatore, India
04.2001 -

Skills

  • Cross-team collaboration

  • Performance reporting and sprint tracking

  • Requirement gathering, documentation

  • Client communication and follow-ups

  • Internal tool management and usage analysis

  • Identifying gaps and suggesting enhancements

  • Strong communication, coordination, and skills

  • Hands-on Excel, PowerPoint, Google Sheets, Team collaboration, project, and task management tools

  • Critical thinking and problem solving

  • Process and report analysis

  • Quality assurance

  • Presentations

Timeline

Process Associate

HanDigital Pvt Ltd
10.2023 - 10.2024

SEO Content Writer

ECom Shopping Solutions LLP
05.2022 - 11.2022

Master of International Business - Digital Marketing

GRD School of Commerce And International Business
04.2001 -

Bachelor of Arts - Business Administration And Management

PSG College of Arts And Science
04.2001 -
Srinithi MBusiness Process Associate