Email Marketing Specialist
Trasol Technologies
04.2025 - 11.2025
Sudharshni R
Coimbatore
Timeline
Email Marketing Specialist
Texila Educare and Healthcare Private Limited
05.2017 - 04.2025
Computer Science And Engineering
Karpagam College of Engineering
10.2013 - 03.2017
Computer Science
GRG Matriculation Higher Secondary School
06.2011 - 05.2013
P.R.S.N.M Matriculation School
03.2010 - 04.2011
Work Preference
Work Type
Full TimeLocation Preference
On-SiteHybridRemoteWork History
Email Marketing Specialist
Trasol Technologies
Bengaluru, KA
04.2025 - 11.2025
- Email, SMS & WhatsApp Marketing Strategy creation and execution for event promotions, registrations, and attendee nurturing.
- Setup, review, and execute journey flows aligned with event business units, incorporating touchpoints like email, SMS, WhatsApp broadcasts, and web push for lead generation and post-event engagement.
- Proficient in HTML mailers on marketing automation platforms to deliver mobile-friendly, event-branded experiences across devices.
- Marketing automation process setup and testing tailored to event requirements, including compliance with Indian DLT regulations for SMS/WhatsApp.
- Creating and executing WhatsApp and SMS campaigns segmented by country and event type, driven by CRM report analysis for targeted outreach.
- Expertise in tools like SendGrid, Gupshup, Sendinblue (Brevo), Mailchimp, SMTP, Smartech, Netcore, and Knowlarity for multi-country email, SMS, and IVR campaigns in event contexts
- Reviewing existing campaigns across event units (e.g., tech expos, seminars) and optimizing automation flows based on performance data.
- Organizing lead databases from campaign sources like paid search, paid social, and opt-ins, then crafting email plans by lead age for event invites and follow-ups.
- Nurturing prospects via webinars, virtual event teasers, and routing qualified leads to sales teams for sponsorships or booth bookings.
- Skilled in lead management with HubSpot, CRM systems, and LeadSquared for workflow automation, landing page optimization, and event-specific reporting.
- Hands on experience with HubSpot for event workflow management, landing page analysis (e.g., registration forms), and custom report generation on attendance/ROI.
- Built Netcore automations for event lead flows and journeys, customized per business unit like IT expos or corporate activations.
- Strong in lead management, analysis, and campaign-wise reporting to measure event metrics like registration rates and conversions.
Email Marketing Specialist
Texila Educare and Healthcare Private Limited
Coimbatore, TN
05.2017 - 04.2025
- Email, SMS & IVRS Marketing Strategy creation and Execution.
- Setup, review and execute journey flow according to business unit with various touch points like Email,SMS,Webpush and Voice message for Lead generation and nurturing.
- Experienced in HTML Mailer in Marketing automation platforms to ensure user and mobile friendly experience.
- Marketing automation process setup and testing based on requirements.
- Creating and Executing whatsapp and SMS campaigns country wise based on the Report analysis from CRM .
- Worked in Email Marketing Tools like Sendgird,Moplet,Gupshup,Sendinblue,MailChimp,SMTP,Smartech Netcore, sr.knowlarity (Mailer,SMS ,IVRS) for various countries.
- Reviewing existing marketing campaigns across various business units and change the automation flow based on the requirements.
- Organizing Lead database from campaign Team like paid search,paid social and Optin monster and prepare Email marketing plan based on the lead age.
- Nurturing prospects by conducting webinar and disseminating qualified leads to appropriate sales team.
- Well-versed in Lead Management Software like Hubspot ,CRM and Leadsquared.
- Worked in Hubspot Marketing and sales software like workflow management, landing page analysis, report generation etc.
- Worked in Netcore automation and created Lead flow and journey based on business unit wise for various campaigns.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
Education
Computer Science And Engineering
Karpagam College of Engineering
Coimbatore 10.2013 - 03.2017
Computer Science
GRG Matriculation Higher Secondary School
Coimbatore 06.2011 - 05.2013
P.R.S.N.M Matriculation School
Coimbatore 03.2010 - 04.2011
Skills
- Email scheduling
- Email analytics
- Email strategy development
- Email campaign management
- Lead nurturing
- Deliverability optimization
- CRM integration
- Content curation
- Cross-channel marketing
- Behavioral targeting
- HTML and CSS
- Conversion rate optimization
Summary
Results-driven Email Marketing Specialist with 9 years of experience designing, executing, and optimizing high-impact campaigns. Proven ability to leverage data and analytics to boost engagement, improve conversions, and maximize ROI. Strong collaborator who thrives in dynamic environments and adapts seamlessly to shifting business goals. Highly skilled in content strategy, advanced A/B testing, audience segmentation, personalization, and marketing automation platforms. Reliable, strategic, and performance-focused with a consistent record of delivering measurable results.