Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Freelance Experience
Timeline
Generic
Suriya Balaji

Suriya Balaji

Business Development Manager | SaaS-Oriented | Future Customer Success / Account Executive
Chennai

Summary

Experienced Business Development Manager with 10+ years in SaaS, recruitment, edtech, and franchising. Proven success in boosting sales for Talent Pathway ATS, securing subscriptions, renewals, and facilitating client onboarding. Skilled in managing sales cycles, CRM systems, and delivering top-notch customer success. Collaborated with W3Global, Franchise India, BYJU'S, Sutherland, and TriumphHub. Seeking roles as Customer Success Manager or Account Executive.

Overview

9
9
years of professional experience
4
4
years of post-secondary education
5
5
Certifications
3
3
Languages

Work History

BDM – SaaS & Client Success

W3Global
08.2024 - Current
  • Led the end-to-end SaaS sales cycle for Talent Pathway, a cloud-based Applicant Tracking System (ATS), targeting recruitment firms and staffing agencies.
  • Conducted product discovery calls, live demos, and solution walkthroughs to showcase ATS features such as workflow automation, candidate lifecycle tracking, and CRM integration.
  • Managed a pipeline using the platform’s CRM and coordinated with key decision-makers (TA Heads, HR Managers, Directors) to drive deal closures and monthly recurring revenue (MRR).
  • Facilitated client onboarding and implementation by aligning internal resources, setting success metrics, and training users for faster Time-to-Value (TTV).
  • Owned post-sale client relationships, ensuring customer retention, product adoption, and renewal management across SMB and enterprise accounts.
  • Acted as a strategic advisor, gathering customer feedback to influence feature enhancements and roadmap priorities for product development.
  • Proactively conducted QBRs (Quarterly Business Reviews) and shared usage analytics to drive customer engagement and identify upsell/cross-sell opportunities.
  • Maintained accurate sales data, client interactions, and revenue forecasts using internal tools and CRM dashboards.
  • Collaborated cross-functionally with marketing, product, and customer support to resolve client issues and enhance customer lifetime value (CLTV).
  • Consistently met or exceeded ARR growth targets, showcasing strength in SaaS consultative selling and customer success enablement.

Regional Sales Manager

FRANCHISE INDIA BRANDS LIMITED
Chennai
01.2024 - 08.2024
  • Built and nurtured strong client relationships across assigned sales territories, driving customer retention and satisfaction.
  • Led a team of 12 regional sales reps, consistently exceeding sales targets through effective coaching and performance management.
  • Boosted regional sales by executing targeted marketing strategies and cultivating key client accounts.
  • Identified, evaluated, and onboarded high-potential franchise partners aligned with brand values and expansion goals.
  • Developed and implemented strategic sales plans to drive franchise growth and market penetration across India.
  • Provided end-to-end franchisee support—from onboarding and training to ongoing operational guidance.
  • Conducted market and competitor analysis to identify growth opportunities and refine go-to-market strategies.
  • Collaborated cross-functionally with marketing, operations, and finance teams to ensure cohesive brand and business development.
  • Monitored KPIs, prepared detailed sales reports, and leveraged data insights to optimize sales performance.
  • Ensured franchise compliance with legal standards and internal policies.

Business Development Manager

Byju's-Think & Learn Pvt. Ltd.
CHENNAI
12.2020 - 12.2023
  • Conducted in-depth market analysis to assess business operations and implemented strategic improvements to drive profitability.
  • Spearheaded process innovation and reporting systems while delivering market-aligned training to enhance team performance.
  • Acted as a strategic problem solver, resolving business challenges in a competitive EdTech environment.
  • Oversaw center financials, managed P&L, and ensured alignment with stakeholder goals.
  • Led a high-performing team, consistently achieving and exceeding profit and performance targets.
  • Drove key metrics including Weekly Revenue per Salesperson (WRPS) and Daily Revenue per Salesperson (DRPS) to boost revenue efficiency.
  • Demonstrated strong negotiation skills and led high-value deal closures contributing to center growth.
  • Utilized data-driven forecasting to guide strategic sales planning and execution.
  • Managed the RCN (Return Cancellation Not Delivered) process, ensuring swift resolution and customer satisfaction.
  • Provided leadership to sales managers and BDRs, conducted monthly sales training sessions, and took full ownership of center operations and performance.

Business Development Associate

Byju's-Think & Learn Pvt. Ltd.
05.2019 - 12.2020
  • Company Overview: Leading EdTech company
  • Leading EdTech company

Senior Consultant- Sales Executive

Triumph Hub Training & Immigrations
MADURAI
09.2017 - 05.2019
  • Facilitated successful visa applications and IELTS clearance for clients pursuing Permanent Residency (PR) and study opportunities
  • Proactively identified and acquired clients pursuing immigration and study visa services, displaying a strong capability to meet client needs
  • Spearheaded the end-to-end visa processing procedures and provided comprehensive immigration support
  • Focused efforts on enhancing language proficiency in Listening (L), Speaking (S), Reading (R), and Writing (W) modules to achieve improved client scores
  • Collaborated closely with clients to discern their unique requirements and deliver customized solutions
  • Consistently met and exceeded performance targets while prioritizing the highest levels of customer satisfaction

Customer Support Executive

Sutherland Global Services
CHENNAI
06.2016 - 08.2017
  • Offered comprehensive technical support for cab services, catering to the needs of both driver partners and customers
  • Managed end-to-end customer inquiries, guaranteeing a high level of customer satisfaction
  • Enhanced Customer Satisfaction (CSAT) percentages by employing effective problem-solving and resolution techniques
  • Devised and executed tailored solutions to address client needs and concerns
  • Fostered seamless collaboration with cross-functional teams to consistently deliver exceptional customer service

Education

B.Tech - Information Technology

St. Peters College of Engineering And Technology
Chennai
04.2012 - 04.2016

Skills

  • Sales forecasting expertise

  • Market classification techniques

  • Product launch experience

  • Brand positioning expertise

  • Consumer insights evaluation

  • Negotiation expertise

  • Leadership in team settings

  • Profit margin enhancement

  • Client retention strategies

  • Franchise Partner Acquisition & Development

  • Operations oversight for franchises

  • Subscription revenue optimization

  • Customer Lifecycle Management

Certification

Fundamental of CS-SAS Customer Support, 02/2022

Accomplishments

  • Best Sales Manager, Byju's, 12/2021, Awarded for exceptional performance in meeting assigned targets
  • Super Sales Star, Immigrations, 03/2017, Recognized for achieving maximum targets in sending customers overseas

Freelance Experience

Communicative Trainer
Kalvi Education, Madurai, Tamil Nadu | 08/2015 – 03/2016

  • Designed and delivered engaging communicative English training sessions, boosting student language skills and confidence.
  • Applied interactive and student-centered teaching techniques to maximize engagement and retention.
  • Monitored student progress and adapted lessons to address individual learning needs.
  • Collaborated with colleagues to develop training materials and improve curriculum effectiveness.
  • Consistently received positive feedback, contributing to improved student success rates.

Timeline

Hubspost Sales certification Inbound Sales

01-2025

Hubspost Sales certification Sales Enablement

01-2025

Six Sigma Certifications Six Sigma Certifications IIBA

11-2024

BDM – SaaS & Client Success

W3Global
08.2024 - Current
Fundamental of CS-SAS Customer Support, 02/2022
02-2024

Regional Sales Manager

FRANCHISE INDIA BRANDS LIMITED
01.2024 - 08.2024

Career Essentials in Business Analysis by Microsoft and LinkedIn

11-2023

Business Development Manager

Byju's-Think & Learn Pvt. Ltd.
12.2020 - 12.2023

Business Development Associate

Byju's-Think & Learn Pvt. Ltd.
05.2019 - 12.2020

Senior Consultant- Sales Executive

Triumph Hub Training & Immigrations
09.2017 - 05.2019

Customer Support Executive

Sutherland Global Services
06.2016 - 08.2017

B.Tech - Information Technology

St. Peters College of Engineering And Technology
04.2012 - 04.2016

Similar Profiles

CREATE PROFILE
Suriya BalajiBusiness Development Manager | SaaS-Oriented | Future Customer Success / Account Executive