Tamra Brannon OBrien
Culleoka
Summary
Accomplished multi store manager experienced in directing sales, staffing and operations for multiple stores and large staffs. Exceptional leader of growth initiatives and new concepts for promotions, product launches and sales initiatives. Performance-oriented Sales Leader offering exceptional record of achievement over 15-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
17
17
years of professional experience
Work History
Social Media Content Creator
Table Heirloom
10.2020 - Current
- Manage content distribution to online channels and social media platforms.
- Edit and source images and videos using Dropbox and Wix.
- Collaborate with marketing and design teams to develop and plan site content, layout and style.
- Use content management system to analyze user engagement and website traffic metrics.
General Manager/Web Content Manager
Sunny Days Retail
04.2018 - 07.2020
- Managed 5 brick and mortar locations as well as e-commerce, generating $5+ million per year in sales
- Generated company wide historical high sales for 2018 and 2019 with 13% overall increase in sales for 2018
- Significantly reduced shrink in stores by 5.8%
- Responsible for creating and implementing all visual merchandising directives, given full creative direction to create inspiring window displays as well as train teams within each location
- Utilize strong partnership with buying team and store team members to give customer feedback on product and make quick changes when needed
- In charge of all product allocations and strategizing to maximize sell through of merchandise through distribution of merchandise to all stores
- Evaluated budget plans and current costs to project trends and recommend updates
- Oversaw store merchandising, brand exposure and product availability
- Collaborated with cross-functional teams to develop engaging multimedia content, driving increased audience engagement.
- Managed and updated website content regularly through Lightspeed and Shopify, ensuring accuracy and relevance for site visitors.
Assistant Store Manager
Tommy Bahama Island Retail
07.2017 - 04.2018
- Manage and “host” $10+mil top volume store for Tommy Bahama. Primary responsibilities include ensuring “Live the Island Life” guest experience is vibrant through consistent team training and motivation and exemplary management sales floor presence who “host” party
- Utilize and execute strong scheduling and labor optimization skills to drive incremental sales through use of business analytics and well thought out staffing needs
- Generate and support in store and corporate driven events through marketing, planning, and partnership with TB Restaurant as well as center management
- Partnered with Regional Visual Director to develop and implement merchandising plans to guarantee profitability on weekly basis
- Implemented merchandising plans to drive profitability, collaborating with visual merchandising team to develop strategy
Realtor
Nathan Grace & Keller Williams
06.2014 - 10.2016
- Managed all client relations for new jobs. Created client retention program to drive repeat business
- Advised prospective clients on current market activities
- Facilitated closing processes between lender, mortgage companies, buyers and sellers
- Sold over $3.7mil in 2015
- Planned and coordinated open house events
General Manager
Banana Republic West Village
10.2010 - 12.2013
- Responsible for $3+ mil store with 30+ employees. Achievements include highest conversion rate in region, year after year sales increase over LY as well as achieving sales plan. Top Customer Experience Rating scores in region
- Developed and maintained high level visual, merchant, and sales management team that were consistently utilized throughout company for training and development
- Maintained exemplary visual presentation standards at all times while ensuring store reflected brand and customer was #1 priority
General Manager
Metropark Inc.
10.2007 - 10.2010
- Managed $2.5+mil high fashion apparel and accessories brick and mortar
- Maximized ability to create policy and procedure in early stages of development
- Select member of Retail Operations committee which created and implemented systems and profit driving operational procedures
Education
Business Administration
University of Oklahoma
Norman, OKFashion Merchandising
Tulsa Community College
Tulsa, OKSkills
- 15 years of leadership experience
- Cross-functional team leadership
- Unique ability to understand audience and tailor delivery of information/data
- Strong sales, organization and planning abilities
- Sales Analysis
- Trainer
- Operations management
- Commerce
Philanthropy
O’Brien School for the Maasai Etsy Manager
-Created and implemented online business for merchandise created in Tanzania, to be sold in US
Timeline
Social Media Content Creator
Table Heirloom
10.2020 - Current
General Manager/Web Content Manager
Sunny Days Retail
04.2018 - 07.2020
Assistant Store Manager
Tommy Bahama Island Retail
07.2017 - 04.2018
Realtor
Nathan Grace & Keller Williams
06.2014 - 10.2016
General Manager
Banana Republic West Village
10.2010 - 12.2013
General Manager
Metropark Inc.
10.2007 - 10.2010
Business Administration
University of Oklahoma
Fashion Merchandising
Tulsa Community College
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