Summary
Overview
Work History
Education
Tools & Tech
Timeline
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Tanuj Rachapudi

Lead - Sales Technology Tooling, Freshworks
Chennai

Summary

A versatile B2B SaaS professional with 6.5 years of experience spanning Technical Writing , Product Marketing , Marketing Operations , and Sales Technology Tooling . Skilled in leveraging AI and technology to optimize workflows and enhance Marketing and Sales efficiency.

Overview

7
7
years of professional experience
18
18
years of post-secondary education

Work History

Sales Technology Tooling

Freshworks
07.2024 - Current
  • Implemented RevenueHero to transform demo scheduling for Freshworks' SMB business, achieving a 4x reduction in time-to-demo and a 50% increase in pipeline .
  • Onboarded SMB teams to Outreach for sales prospecting, serving as the SME responsible for enablement, administration, tech support, and program management of all Outreach-related initiatives.
  • Replaced Gong.io with Outreach Kaia for global sales teams, enhancing conversational intelligence capabilities and achieving $200K in cost savings.
  • Actively evaluating AI tools for voice agents, job-change tracking, phone dialers, and other sales technologies to drive innovation and improve sales performance.

Marketing Operations

Freshworks
03.2021 - 07.2024
  • PLG Operations : Partnered with Product teams to optimize and manage complex email workflows across Freshworks' CX, ITSM, and CRM products.
  • Conversion Rate Optimization : Over 2 years of experience in web experimentation and personalization, partnering with MarTech, Digital, and Web Experience teams to drive conversion optimization.
  • Campaign Management : Led end-to-end campaign management for Customer Growth, PMM, Expansion, Community, and Advocacy teams, overseeing a 2MM+ contact database.
  • Campaign Processes : Streamlined pre/post-campaign processes, including campaign tracking, design, lead flow management, and analytics, for Marketing stakeholders.
  • Event Execution : Executed 100+ marketing webinars, roundtables, and virtual events via BigMarker and Zoom, driving lead generation, MAP integration, and post-event nurtures.
  • Tool Integrations and Change Management : Collaborated with the MarTech team on tool integrations, MAP and CRM migrations, and change management to ensure seamless transitions and adoption.

Content Writer & Product Marketer

Zoho Corporation
04.2018 - 03.2021
  • Collaborated with cross-functional teams to gain an in-depth understanding of ManageEngine Mobile Device Manager Plus, enhancing product-related content and resources.
  • Hosted product training and demand gen webinars to boost product knowledge, generate demo requests, and promote cross-sell opportunities.
  • Developed and maintained user education content (help docs, knowledge base, FAQs, how-to guides, video scripts) to support SEO strategies.
  • Optimized Google Ads campaigns (~$175K/month), aligning ad copies with trends and competitor strategies; created landing pages to increase conversions.
  • Created blogs, ebooks, product comparisons, and other collateral for inbound lead generation and sales enablement.

Education

B.E - Mechanical Engineering

St. Joseph's College Of Engineering
Chennai
07.2013 - 12.2017

High School Diploma -

Chettinad Vidyashram
Chennai
06.1999 - 05.2013

Tools & Tech

SalesTech - Outreach, RevenueHero, ZoomInfo, Lusha,Gong

Marketing Automation & Performance Management - Freshmarketer, Hubspot, Validity, Allocadia

CRM - Freshsales, Zoho CRM

Webinar & Virtual Events - Zoom, BigMarker, GoToWebinar, eWebinar

Content Management & Syndication - PathFactory, Wordpress, Apostrophe, Contentful

CRO & ABM - Optimizely, Demandbase, Zarget

Workflow Orchestration - Zapier, Tray.io, Workato

Technical Skills (Front-End) - HTML, CSS, JS (Intermediate Proficiency)

Timeline

Sales Technology Tooling

Freshworks
07.2024 - Current

Marketing Operations

Freshworks
03.2021 - 07.2024

Content Writer & Product Marketer

Zoho Corporation
04.2018 - 03.2021

B.E - Mechanical Engineering

St. Joseph's College Of Engineering
07.2013 - 12.2017

High School Diploma -

Chettinad Vidyashram
06.1999 - 05.2013

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Tanuj RachapudiLead - Sales Technology Tooling, Freshworks