Taylor Williams
Chattanooga
Summary
Dynamic marketing professional with proven success at Solmax in executing B2B strategies and enhancing brand visibility. Skilled in event planning and customer relationship management, I excel at developing impactful marketing collateral and fostering engagement. My creative problem-solving abilities drive lead generation and elevate brand presence in competitive markets.
Overview
7
7
years of professional experience
Work History
Marketing Coordinator
Solmax
Chattanooga
06.2022 - Current
- Coordinated tradeshows to enhance brand visibility and engagement.
- Executed B2B marketing strategies, while building and maintaining customer relationships
- Managed CRM systems to drive lead generation, marketing email campaigns, and customer management.
- Planned and organized events to deliver impactful experiences.
- Developed collateral materials, including case studies, brochures, and flyers for marketing support.
MARKETING INTERN
RIVER CITY COMPANY
01.2022 - 05.2022
- Developed engaging social media content for River City Company, boosting audience engagement.
- Contributed to event planning processes, ensuring timely completion of arrangements.
- Maintained updated contact information for local businesses to facilitate outreach.
- Provided assistance to team members on diverse tasks, enhancing overall productivity.
RESIDENT ASSISTANT
UNIVERSITY OF TENNESSEE AT CHATTANOOGA
01.2019 - 05.2022
- Cultivated positive living and learning environments for residents while enforcing Housing and Residence Life policies.
- Created and managed social media platforms to enhance resident engagement.
INTERN
CHATTANOOGA PRESENTS
08.2021 - 12.2021
- Assisted Chattanooga Presents with city wide events, such as concerts, while learning skills in Event Planning, social media, and press releases.
Education
MBA - Business
Carson Newman University
Jefferson City, TN12-2024
Bachelor of Arts - Communications
UNIVERSITY OF TENNESSEE AT CHATTANOOGA
Chattanooga, TN05-2022
Bachelor of Arts - Spanish Language And Literature
University of Tennessee, Chattanooga
Chattanooga, TN05-2022
Skills
- Creative thinking and problem solving
- Editing and proofreading
- Event planning and trade show coordination
- B2B marketing and lead generation
- Customer relationship management
- Marketing collateral development
- Data analysis
Leadership Experience
- Freshman Senate President, 01/18, 01/19
- Chancellor’s Ambassador, 01/19, 05/22
- Public Relations Student Society of America, 01/19, 01/20
- Freshman Senate Advisor, 01/19, 05/20
- Student Body President, 01/21,05/22
Timeline
Marketing Coordinator
Solmax
06.2022 - Current
MARKETING INTERN
RIVER CITY COMPANY
01.2022 - 05.2022
INTERN
CHATTANOOGA PRESENTS
08.2021 - 12.2021
RESIDENT ASSISTANT
UNIVERSITY OF TENNESSEE AT CHATTANOOGA
01.2019 - 05.2022
MBA - Business
Carson Newman University
Bachelor of Arts - Communications
UNIVERSITY OF TENNESSEE AT CHATTANOOGA
Bachelor of Arts - Spanish Language And Literature
University of Tennessee, Chattanooga