Tessa Williams
Nashville
Summary
Results-focused professional with experience in project coordination, operations, and client success, backed by a strong foundation in sales and marketing. Known for building systems that streamline workflows, reduce errors, and improve overall efficiency. Skilled in cross-functional coordination, executive support, and CRM/digital marketing tools. Brings a balance of organization and execution to drive projects, campaigns, and client experiences forward.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Division Coordinator
Richmond American Homes
Franklin, TN
04.2025 - Current
- Built an Excel-based utility tracking system across 8 communities, tracking activation timelines from request to final confirmation.
- Coordinate cross-functional workflows between sales, construction, and vendors, ensuring seamless project progression from permitting through build start.
- Maintain real-time project tracking and provide visibility into timelines, risks, and next steps across multiple communities.
Sales and Marketing Coordinator
Brock Built
Atlanta, GA
04.2024 - 12.2024
- Managed CRMs to optimize lead tracking and conversion, improving lead tracking, conversion visibility, and sales efficiency.
- Designed brand identities (names, logos, collateral) for new developments, strengthening market positioning.
- Led targeted marketing campaigns across FMLS and digital channels to increase listing visibility.
- Created a centralized sales tracker to monitor contract status, timelines, and cross-team updates.
Digital Marketing Manager
Orbit Real Estate
Watkinsville, GA
03.2023 - 08.2023
- Grew social media audience by 40% and boosted engagement by 60%, increasing visibility and lead flow.
- Partnered with influencers and optimized ad targeting, improving campaign ROI by 12%.
Sales Contract Coordinator
Lennar
Roswell, GA
04.2019 - 01.2023
- Coordinated workflows across sales, construction, and operations, increasing home delivery rates by 11%.
- Streamlined contract and operational processes, contributing to a 15% increase in sales volume.
- Improved customer experience by reducing contract timelines and ensuring smooth closings.
Client Support Specialist
Specialty Appliances
Cumming, GA
12.2014 - 03.2017
- Streamlined billing for high-volume invoices, reducing errors by 18% and improving cash flow.
- Resolved 95% of client inquiries same-day, increasing satisfaction and retention.
- Trained new hires on medical billing and compliance, improving team productivity and accuracy.
Executive Assistant
Dasan Enterprises, Inc.
Dalton, GA
05.2010 - 08.2013
- Implemented a paperless filing system, reducing costs by ~20% while significantly improving document access and efficiency.
- Improved scheduling and coordination processes, increasing project efficiency by 15%.
- Produced financial and operational reports to support budgeting, forecasting, and executive decision-making.
Education
Associate of Arts - Business Administration
University of North Georgia
12-2018
Skills
- Project & Operations: Project Coordination, Process Improvement, Workflow Optimization, Cross-Functional Collaboration, Compliance & Licensing, Scheduling & Documentation
- Client Success & Business Development: Relationship Management, CRM Systems, Client Engagement, Lead Conversion, Customer Support, Executive Support
- Marketing & Branding: Digital Campaigns, Social Media Strategy, Content Creation, Event Planning & Execution, FMLS Listings, Brand Development (Naming, Logos, Collateral)
- Tools & Platforms: Microsoft Office, Salesforce, HubSpot, SalesXpress, JD Edwards, BuildPro, ShareFile, Google Workspace, Adobe, Mailchimp, Docusign, Slack, Canva, Asana, Monday
Certification
- Construction Project Management Certification, 2025-04 Columbia University
- Digital Marketing Certification, 2026-03 IBM
Timeline
Division Coordinator
Richmond American Homes
04.2025 - Current
Sales and Marketing Coordinator
Brock Built
04.2024 - 12.2024
Digital Marketing Manager
Orbit Real Estate
03.2023 - 08.2023
Sales Contract Coordinator
Lennar
04.2019 - 01.2023
Client Support Specialist
Specialty Appliances
12.2014 - 03.2017
Executive Assistant
Dasan Enterprises, Inc.
05.2010 - 08.2013
Associate of Arts - Business Administration
University of North Georgia