Thomas Goodwin
Nolensville
Summary
Obtain a position as a Sales Director or Business Development Manager that utilizes my experience in sales and category management to drive profitable growth for the company.
Results-driven leader adept at guiding high-performing teams and implementing strategic initiatives to drive business success. Known for fostering collaborative environment and achieving measurable milestones. Exhibits strong leadership skills in an every changing business environment.
Overview
26
26
years of professional experience
Work History
DELI, PREPARED FOODS & FOODSERVICE CATEGORY MANAGER
Meijer Inc.
02.2011 - Current
- Develop and managed annual strategic merchandising plan for $185 million in sales for 235 stores deli department
- Built relationships with 80 vendor and broker partners to achieve category sales, margin, and inventory goals
- Worked closely with cross functional teams to implement product launches and new team members processes
- Negotiated annual pricing contacts within key categories to obtain the highest quality and value for product
- Utilized Own Brand strategies to achieve category objectives for sales and margins
- Responsible for all item level assortment, placement, and everyday pricing of deli and prepared foods programs
SR DIRECTOR SALES PREPARED FOODS
InnovAsian
Tukwila, WA
06.2024 - 06.2026
- Led a team of 10 sales managers to drive profitable sales across deli prepared, food service, and convenience channels.
- Developed annual sales growth plan targets to achieve $75 million in net revenue
- Worked closely with cross functional teams to successfully implement new product launches at top 25 customers
- Negotiated annual pricing contacts with key customers to main margin and profit targets
- Worked closely with Senior Leadership Team to implement best practices for customers presentations utilizing syndicated data, shopper marketing, and trade promotions.
- Partnered with Supply Chain to monitor inventory levels across all channels of business to consistently provide 98% or above in stock levels for top customers
SR DIRECTOR FRESH SOLUTIONS
KeHE Inc.
06.2023 - 06.2024
- Created KeHE’s fresh retailer facing sales support team for Commercial Sales team
- Led the fresh syndicated data team in creating a category review process for key retailers
- Managed KeHE’s fresh sales support product managers on key retailer growth projects
- Supported KeHE’s Business Development team with new retailer fresh capabilities presentations
- Developed cross functional team capabilities for new fresh opportunities in fresh meat & seafood
DIRECTOR CATEGORY MANAGEMENT – MEAT & DELI
KeHE Inc.
07.2019 - 06.2023
- Led KeHe’s supplier facing initiatives for meat, seafood, deli, plant based, and foodservice
- Coordinated strategy for CM team’s fresh assortment, pricing, and DC sku productivity
- Managed $400 million-dollar annual category sales budget
- Developed cross functional team support for new business initiatives for fresh proteins
NATIONAL ACCOUNT MANAGER
Koch Foods
02.2018 - 07.2019
- Managed sales and promotional activity with key retail deli accounts in Mid-West and Southern Regions
- Worked closely with manufacturing facilities to ensure every day and promotional orders were shipped in full
- Performed new item presentations and category reviews for retail customers
- Managed account broker teams in regions to achieve company sales targets
- Worked closely with Topco CO-OP on current and new fresh chicken accounts
FRESH BUSINESS MANAGER
Daymon Worldwide | Meijer & Food City
01.2004 - 02.2011
- In house broker partner for Meijer that specialized in Private Label item development
- Managed Processed Meat/Seafood/Deli/Bakery desks for customer and manufacturer
- Performed deep dive reviews for merchants for total category and own brand
- Developed own brand fresh items with suppliers and customer to create loyalty & profitability to customer
- Managed sales brokerage budget of $1.2 million dollars and three direct reports for fresh business on Meijer account
BROKER SALES REPRESENTATIVE
Hall-Sego Marketing
08.2000 - 01.2004
- Broker sales representative working with Gordon Food Service and Sysco in Louisville, KY
- Represented Con Agra companies’ sales efforts with Lamb Weston, Hunt Wesson, and Con Agra Frozen
- Coordinated annual food shows booths with distributor and supplier
Education
Bachelor of Arts - Corporate & Organizational Communication
Western Kentucky University
Skills
- Collaborative leadership
- Culture transformation
- Team management
- Customer development
Timeline
SR DIRECTOR SALES PREPARED FOODS
InnovAsian
06.2024 - 06.2026
SR DIRECTOR FRESH SOLUTIONS
KeHE Inc.
06.2023 - 06.2024
DIRECTOR CATEGORY MANAGEMENT – MEAT & DELI
KeHE Inc.
07.2019 - 06.2023
NATIONAL ACCOUNT MANAGER
Koch Foods
02.2018 - 07.2019
DELI, PREPARED FOODS & FOODSERVICE CATEGORY MANAGER
Meijer Inc.
02.2011 - Current
FRESH BUSINESS MANAGER
Daymon Worldwide | Meijer & Food City
01.2004 - 02.2011
BROKER SALES REPRESENTATIVE
Hall-Sego Marketing
08.2000 - 01.2004
Bachelor of Arts - Corporate & Organizational Communication
Western Kentucky University