TREVOR JOHNSON

00Market Share Dominance: Instrumental in driving 30% growth with Key Accounts and regional partners, securing a 10% market share gain within regional doors.

• Strategic Leadership: Direct and coach a high-performing team of 7 regional representatives, overseeing a portfolio of 400+ key accounts across the East Coast to ensure premium brand standards and sales targets are met.
• Revenue Acceleration: Played a pivotal role in East Coast execution contributing to a 25% YoY increase in net sales.
• Fiscal Stewardship: Manage a $1M+ annual budget for the ThirdChannel program and a $60K travel budget with 100% efficiency, prioritizing high-ROI activations to drive sell-through.
• Developed and led field team of 7 in producing high-impact B2B digital content, achieving 2M+ views and shares through targeted regional campaigns across Boston, Philadelphia, New York, New Jersey, D.C., the Carolinas, and Florida.
• Partnered with 'On Labs' to lead strategic planning and technical execution for LightSpray innovation, translating complex technical specifications into effective sales narratives for high-priority markets.
• Elevated regional market position from #7 to #3 by optimizing field rep placement and enhancing staff product conversion rates.
• Operational Scaling: Orchestrated the recruitment and training of 150+ representatives across North America, streamlining operations to ensure consistent brand messaging.

• High-Impact Growth: Delivered a 236% sales increase for Road Runner Sports (Key Account) by implementing tailored staff training and high-frequency consumer activations.
• Technical Product Expert: Conducted 400+ individual technical fittings, analyzing gait and biomechanics to convert consumers; translated complex CloudTec innovation into performance benefits.
• Delivered 300+ technical training sessions for retail partners, equipping staff to effectively position premium technology against legacy competitors.
• Executed high-frequency travel and account 'blitzes' to capture regional market share and enhance brand visibility.
• Drove 29% revenue growth in Chicagoland territory through aggressive field prospecting and consistent retail execution.

• Team Development: Mentored a staff of 20+ employees on technical fitting protocols, directly increasing in-store conversion rates and per-ticket averages.
• Operations & B2B Management: Directed daily procurement via brand B2B portals to manage fill-ins and maintain optimal stock levels for high-velocity SKUs, ensuring timely product availability.
• Specialized Procurement: Managed 300+ custom special orders, overseeing end-to-end logistics for specific colorways, enhancing premium customer experience.
• Inventory Quality Control: Conducted rigorous inventory audits and stock analysis to improve product availability, streamlining consumer journey.