Summary
Overview
Work History
Education
Skills
Timeline
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Troy Scott

Mount Juliet

Summary

Dynamic Senior Director of E-Commerce & Retail at MCA/UMGN, adept at driving multi-million dollar marketing initiatives through strategic partnerships and high-stakes negotiation. Proven track record in e-commerce strategy and personnel management, achieving a 40% sales increase while fostering artist relations and enhancing customer engagement.

Overview

14
14
years of professional experience

Work History

Senior Director of E-Commerce & Retail

MCA/UMGN
Nashville
11.2023 - 06.2025
  • Cultivated partnerships with top MCA/UMGN recording artists including Reba McEntire, Carrie Underwood, Chris Stapleton, and others to drive multi-million dollar Direct to Consumer/CRM and retail marketing initiatives
  • Managed multiple projects simultaneously while ensuring deadlines were met.
  • Monitored industry trends and made recommendations on how they could be leveraged by the organization.

Director of Commercial Development

Universal Music Group Nashville
Nashville
07.2014 - 10.2023
  • Coordinated cross-functional efforts between departments such as finance and operations.
  • Maintained up-to-date knowledge of industry trends, technologies, and competitive landscapes.

Sales Manager

Alpha Media USA
Richmond
12.2011 - 06.2014
  • Directed sales team of 10 personnel to achieve monthly objectives.
    Achieved 40% increase in sales over 12 months through strategic initiatives.
    Facilitated weekly meetings on sales, promotions, and digital strategies across departments.
    Assisted in management and implementation of new station websites.
    Oversaw sales budgets and projections, ensuring adherence to financial targets.
    Developed marketing and digital campaigns with retailers and agencies in Central Virginia.
    Managed over 300 active local and national agency accounts efficiently.

Education

Associate of Arts - Communications

Delaware Technical Community College
DE
06-1992

University of Delaware-Southern Campus - Communications

University of Delaware- Southern Campus
Georgetown, DE

Skills

  • E-commerce strategy
  • Strategic planning
  • High-stakes negotiation
  • Advertising and promotions
  • Retail and e-commerce sales
  • Artist relations
  • Charts and analytics
  • Customer engagement
  • Forecasting and merchandising
  • Personnel management

Timeline

Senior Director of E-Commerce & Retail

MCA/UMGN
11.2023 - 06.2025

Director of Commercial Development

Universal Music Group Nashville
07.2014 - 10.2023

Sales Manager

Alpha Media USA
12.2011 - 06.2014

Associate of Arts - Communications

Delaware Technical Community College

University of Delaware-Southern Campus - Communications

University of Delaware- Southern Campus

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Troy Scott