Summary
Overview
Work History
Education
Skills
Timeline
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Turner Rowland

Chattanooga

Summary

Sales executive with proven success in closing deals ranging from $50K to over $200K, driving growth in media, technology, and brand partnerships. Expertise includes managing high-level sponsorships, complex enterprise agreements, and national distribution contracts with major clients like Amazon and NOAA. Skilled in overseeing complete sales cycles, leading negotiations, and creating scalable systems to achieve ambitious revenue goals.

Overview

5
5
years of professional experience

Work History

Head of Distribution

Waypoint TV
01.2023 - Current
  • Directed distribution strategy across FAST channels, vMVPDs, and connected TV platforms, significantly increasing viewership and channel availability.
  • Closed a $200K+ distribution deal—the largest in company history.
  • Negotiated partnerships with Amazon, Hisense, and leading streaming aggregators.
  • Owned relationships with platform partners, legal teams, and licensors, ensuring contract compliance and growth alignment.
  • Designed go-to-market strategies aligning sales, tech, and content teams.

Sales Manager

SE Multimedia
01.2021 - Current
  • Lead national sponsorship sales for a suite of outdoor TV shows, including 'Saltwater Experience,' 'Into the Blue,' and 'Life on the Water.'
  • Closed high-value enterprise deals, consistently securing $50K–$200K+ contracts.
  • Brought in top-tier partners including The Palm Beaches, Pensacola, The Nature Conservancy, NOAA, and Return ‘Em Right.
  • Managed full sales cycle—from prospecting to final negotiations—for government-funded and private-sector clients.
  • Developed reporting, KPI tracking, and CRM systems to improve conversion rates and team alignment.

Account Executive

Waypoint TV
01.2021 - 01.2023
  • Managed end-to-end sponsorship and advertising sales for Waypoint TV, targeting outdoor brands, boat manufacturers, and tourism boards.
  • Built relationships with major clients including Hisense, Amazon, and regional TDCs, contributing to rapid revenue growth.
  • Crafted custom packages involving streaming ads, influencer marketing, and branded content integration.
  • Played a key role in developing sales materials, campaign strategies, and outbound initiatives.

Sales & Business Development

Foundant Technologies
Bozeman
01.2020 - 01.2021
  • Qualified inbound and outbound leads for enterprise grant management software (CSuite, GLM, SLM).
  • Consistently maintained a 5% cold call conversion rate with executive-level prospects.
  • Broke monthly sales records as GrantHub Product Lead, closing over $100K in one month and $1M+ in annual revenue.
  • Created sales documentation and renewal templates to reduce churn and improve customer success.

Education

B.S. - Marketing

Montana State University
Bozeman, MT
01.2021

Skills

  • Enterprise Sales & Negotiation
  • Strategic Partnerships
  • CRM & Pipeline Management
  • High-Ticket Deal Closing
  • Content & Media Monetization
  • B2B Sales & Account Management
  • Cross-Functional Team Collaboration
  • Contract negotiation
  • Data analysis
  • Revenue growth
  • Annual sales planning
  • Sales process optimization
  • Strategic prospecting

Timeline

Head of Distribution

Waypoint TV
01.2023 - Current

Sales Manager

SE Multimedia
01.2021 - Current

Account Executive

Waypoint TV
01.2021 - 01.2023

Sales & Business Development

Foundant Technologies
01.2020 - 01.2021

B.S. - Marketing

Montana State University

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Turner Rowland