Tyra Akoto
Memphis
Summary
Dynamic and detail-oriented Social Media Marketing Coordinator with a proven track record in developing successful digital marketing campaigns across multiple platforms. Strong background in video production, content creation, and analytics with experience in both freelance and corporate environments. Adept at leading cross-functional teams, ensuring brand consistency, and driving social media growth through innovative strategies.
Overview
7
7
years of professional experience
Work History
Personal Assistant and Social Media/Digital Marketing Specialist
Princeton James Productions
06.2024 - Current
- Managed daily administrative tasks, including scheduling, email correspondence, and travel arrangements, to support the CEO’s professional and personal needs
- Provided social media strategy and content creation for various platforms, boosting engagement and visibility for ongoing projects and events
- Coordinated communication between clients, vendors, and production teams, ensuring smooth operations and timely project completion
- Assisted in event planning and execution, including overseeing logistics, guest lists, and marketing efforts
- Developed and implemented digital marketing campaigns to promote productions, leading to increased audience reach and ticket sales
Freelance Photographer/ Videographer
So-Called Media
01.2021 - Current
- Specialized in Portrait, Event, Editorial, Music Video Production, Promotional, and Entertainment Photography & Videography
- Garnered over 100k followers total across all social media platforms with over 1.7 million likes
- Established a strong online presence through social media marketing and website development, attracting new clients and expanding brand reach
Marketing and Promotions Assistant
Prime Heritage Gifts
01.2018 - Current
- Developed and executed comprehensive sales and marketing strategies to achieve revenue targets and increase market share
- Created compelling marketing content, including blog posts, social media posts, email campaigns, and product descriptions, to engage our target audience and drive traffic to our website
- Utilized data analytics and marketing metrics to track campaign performance, measure ROI, and optimize marketing efforts for maximum effectiveness
- Stayed informed about industry trends, competitor activities, and emerging technologies to identify opportunities for innovation and differentiation
- Represented Graduation-Stoles.com at industry events, trade shows, and conferences to showcase our products and services and expand our professional network
Video & Content Intern
Centennial Park Conservancy
03.2024 - 06.2024
- Assisted in the curation, creation, and editing of promotional videos for social media platforms and official websites
- Collaborated with team members to brainstorm ideas and develop engaging multimedia content
- Managed content calendars and scheduled posts across various social media channels
- Provided support during photo and video shoots, ensuring equipment readiness and assisting with setup
Social Media Manager
4.0 Movement Studios
05.2023 - 06.2024
- Curated engaging content for various social media platforms with aligned posts to include branding and trending ideas. (Instagram, Facebook)
- Developed and executed social media campaigns to increase brand awareness and engagement by utilizing professional photography/videography skills.
- Monitored and analyzed social media metrics to track performance and make data-driven decisions
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
Portrait Photographer
Lifetouch Portrait Studios
08.2023 - 12.2023
- Provided a high level of customer service, creating an enjoyable experience for customers while taking photographs following the company's standards
- Utilized and efficiently set up professional-grade equipment to capture quality images, taking an average of 250+ pictures per assignment
- Increased studio revenue by consistently delivering exceptional portraits that exceeded client expectations
Audio Liaison
MTSU Performing Arts Company
08.2021 - 05.2023
- Mixed and mastered music for all choreographic pieces for events and showcases, mixing roughly 10 mixes per semester while also leading additional audio-related projects
- Created and hosted events for the entertainment of the members of the company and the extended campus community
- Developed and designed on-trend video content such as trailers, choreographer reels, and teasers for events, increasing engagement on social media platforms and events
Education
Bachelor of Science - Music Business
Middle Tennessee State University
Murfreesboro, TN05-2023
Skills
- Digital Marketing
- Content Creation
- Data Analytics
- Campaign Management
- Adobe Creative Suite
- Campaign Development
- Multitasking and Organization
- Customer Service
- Detail-oriented mindset
- Schedule Management
Timeline
Personal Assistant and Social Media/Digital Marketing Specialist
Princeton James Productions
06.2024 - Current
Video & Content Intern
Centennial Park Conservancy
03.2024 - 06.2024
Portrait Photographer
Lifetouch Portrait Studios
08.2023 - 12.2023
Social Media Manager
4.0 Movement Studios
05.2023 - 06.2024
Audio Liaison
MTSU Performing Arts Company
08.2021 - 05.2023
Freelance Photographer/ Videographer
So-Called Media
01.2021 - Current
Marketing and Promotions Assistant
Prime Heritage Gifts
01.2018 - Current
Bachelor of Science - Music Business
Middle Tennessee State University
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