Django-Backend
Varatharaja Subramanian @ Karthick
Founder of Vaitheegaa
Thenkasi
Summary
Aspiring IT professional with a strong background in operations management, including expertise in O2C processes, production optimization, supply chain management, and sales operations. Passionate on transitioning into a Software Engineer (or) a Business Analyst role to leverage strong analytical and leadership abilities to bridge business needs and technological solutions, driving operational efficiency and business growth in a dynamic IT environment. Demonstrated proficiency in Django framework, data visualization tools such as Tableau and Power BI, with practical experience in developing efficient dashboards. Currently enhancing technical skills through industry projects involving Django framework and R. Seeking to leverage analytical and leadership abilities to drive operational efficiency and business growth in a dynamic IT environment.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
6
6
Certifications
Work History
Founder- Infrastructure & Marketing
Vaitheegaa.com
01.2025 - Current
- Company Overview: Vaitheegaa is a registered MSME organization, started with zero investment and now generates ₹30,000 plus month by offering virtual spiritual services to USA, CANADA, UK and now in KENYA.
- Successfully launched www.vaitheegaa.com, initially focused on Hindu rituals support for individuals in the USA, Canada, and UK via guided one to one live session.
- Grew from 2 to 35+ active clients, driven by service quality and organic reach through Facebook Brahmin groups and WhatsApp community groups, effectively connecting with spiritually inclined individuals across the foreign countries.
- Built using Django backend, WordPress frontend, and hosted via Render, ensuring strong performance and easy updates, while form submissions are securely stored using AWS cloud storage for efficient data access and management.
- Integrated PayPal for secure international transactions and automated invoicing, all payment operations are handled through this platform.
- Applied SWOT analysis to identify growth areas and user expectations, and used MoSCoW prioritization to phase feature development effectively.
- Adopted Agile Scrum practices to enhance the platform iteratively based on real-time feedback and performance metrics.
- Initiated Vedham education classes, conducted on weekends, with registration currently ongoing for interested learners globally.
Software Engineer
Freelancer
03.2025 - Current
- Developed a responsive and user-friendly website for the Kalaripayattu Association of Tamil Nadu, featuring Home, About, and Blog sections. Focused on clean design and easy navigation to showcase the association’s activities, history, and cultural significance while enabling content updates for events and announcements.
- Currently Developing E-commerce Website for Singapore-based Startup,
Building a scalable e-commerce platform using Django for the backend and WordPress for the frontend. The project focuses on seamless user experience, dynamic product management, and efficient performance across devices.
Analyst - Marketing
Picklers Arena Pvt Ltd
03.2025 - Current
- Led a comprehensive Benchmarking analysis of competitors' social media strategies, identifying performance gaps by comparing follower engagement, content frequency, and promotional tactics. This analysis became the foundation for reworking our own digital marketing approach, aligning it more closely with market standards and trends.
- Designed and implemented customized Metrics and KPIs to analyze past booking data, including booking time vs. revenue, booking day vs. revenue, and booking method vs. revenue. These insights enabled data-driven decisions that led to targeted promotions and increased bookings during underutilized time slots.
- Strategically introduced targeted promotional offers during non-prime hours based on performance analytics, resulting in a significant uptick in court usage and overall company revenue. The tailored campaigns effectively balanced customer demand and operational efficiency.
- Planned, promoted, and executed weekly sports day events that not only enhanced customer engagement but also created a platform for local sponsors. Successfully negotiated sponsorship deals for prizes and event branding, adding a new revenue stream and boosting community participation.
- Collaborated consistently with local influencers to amplify the brand's presence on platforms like Instagram and YouTube. These collaborations helped build a loyal audience, increase visibility among target demographics, and drive traffic to the company's booking platform.
Operations- Production & Sales
Visvaja Doors India Pvt Ltd
11.2017 - 11.2024
- Successfully increased production rate by 150% through strategic planning, process improvements, and efficient resource allocation, resulting in enhanced productivity and reduced lead times.
- Successfully designed and launched 'www.visvajawoodcraft.com' using Bluehost and WordPress, creating a stunning online platform showcasing wooden crafts and products. Utilized Bluehost's reliable hosting services and WordPress's user-friendly platform to ensure seamless website performance and easy content management.
- Achieved a significant cost reduction of up to 40% through effective resource management, process optimization, and strategic planning, resulting in improved profitability, increased competitiveness, and enhanced business sustainability.
- Experienced Order Management Team Lead with expertise in the Order to cash process, including Manage the order, fulfillment, invoicing, payment collection, accounts receivable.
- Developed and implemented an hourly reporting Standard Operating Procedure (SOP) across departments, streamlining production optimization through timely and accurate data submission by department heads, resulting in enhanced visibility and informed decision-making.
- Utilized minimal resources to achieve optimal results, leveraging creativity and expertise to overcome limitations. Implemented resource-efficient solutions to drive productivity and efficiency. Successfully solved problems with minimal investment, maximizing output and value.
Operations- General
Scosmos gadgets Pvt Ltd
07.2017 - 11.2017
- Managed Amazon and Flipkart accounts with expertise and strategic planning. Ensured seamless order fulfillment, accurate product listings, and timely updates. Maintained high-performance ratings and excellent customer reviews.
- Improved customer service operations through proactive issue resolution and timely support. Implemented effective communication channels to ensure customer satisfaction and loyalty. Enhanced overall customer experience through personalized engagement.
- Oversaw electronic parts stock management with precision and attention to detail. Ensured accurate inventory levels and timely replenishment to meet customer demands. Maintained a streamlined and efficient stock management system.
- Closely monitored stock levels in Amazon warehouses, ensuring accurate inventory management and timely replenishment. Implemented a continuous replenishment system to maintain optimal stock levels, avoiding stockouts and overstocking. Proactively addressed inventory discrepancies, ensuring seamless order fulfillment and high customer satisfaction.
Education
Bachelor of Engineering - Aeronautics
Dhanalakshmi Srinivasan Engineering College Under Anna University
01.2013 - 01.2017
Skills
Leadership
BRD
Agile Scrum Framework
Customer Relationship
Problem Solving
Operations Management
Team Motivation
General Management
Software
Wordpress
SQL
Tableau
Power BI
JIRA
Excel
Certification
Python Django framework, Udemy
Timeline
Software Engineer
Freelancer
03.2025 - Current
Analyst - Marketing
Picklers Arena Pvt Ltd
03.2025 - Current
SQL Training, Simplilearn
02-2025
Python Django framework, Udemy
01-2025
Founder- Infrastructure & Marketing
Vaitheegaa.com
01.2025 - Current
Tableau Desktop Specialist Certification Training, Simplilearn
12-2024
Exin Agile Scrum Master, Simplilearn
11-2024
Jira Fundamental Badge, Atlassian University Online Platform
08-2024
Power BI, Skillnation Online Platform
08-2024
Operations- Production & Sales
Visvaja Doors India Pvt Ltd
11.2017 - 11.2024
Operations- General
Scosmos gadgets Pvt Ltd
07.2017 - 11.2017
Bachelor of Engineering - Aeronautics
Dhanalakshmi Srinivasan Engineering College Under Anna University
01.2013 - 01.2017
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