Venkatesh M.

State Head | Beverages Division | CavinKare

As the State Head - Sales (Beverages Division) for ROTN at CavinKare, I drive the end-to-end sales strategy, revenue growth, and market expansion across the state. Leading a dynamic team of sales professionals, I am responsible for scaling operations, optimizing distribution channels, and strengthening our brand presence in one of India's most competitive FMCG markets.

Key Responsibilities:

✔ P&L Ownership & Revenue Growth – Spearheading revenue strategies to maximize profitability and market penetration across Tamil Nadu.
✔ Team Leadership & Channel Management – Managing a large, high-performing sales force while ensuring seamless execution across GT (General Trade), MT (Modern Trade), and Institutional Sales.
✔ Retail & Distribution Expansion – Scaling our retailer network, onboarding new partners, and strengthening relationships with distributors and stockists to enhance reach and availability.
✔ Strategic Market Execution – Developing and executing state-wide go-to-market strategies, trade promotions, and visibility programs to accelerate sales.
✔ Performance & Data-Driven Sales Approach – Leveraging analytics to monitor market trends, optimize pricing, and improve efficiency in last-mile execution.
✔ Cross-functional Collaboration – Working closely with marketing, supply chain, and finance teams to drive business objectives and deliver a superior consumer experience.

thrive on aggressive sales growth, market expansion, and building high-impact teams that drive sustainable business success. Always open to networking and discussions on industry trends, collaborations, and opportunities.

As the State Head for Urban Market Operations at Reliance Jio, I led the strategic expansion, revenue growth, and execution excellence across Tamil Nadu’s metro and Tier-1 markets. Spearheading a high-performing sales and operations team, I played a key role in driving Jio’s rapid urban penetration, customer acquisition, and digital adoption, making it the leading telecom brand in the state.

Key Responsibilities & Leadership Impact:

✔ Urban Sales & Revenue Growth – Led state-wide urban sales strategy, driving customer acquisition, market share growth, and revenue acceleration in a highly competitive telecom industry.
✔ Retail & Distribution Expansion – Strengthened Jio’s urban retail presence, optimizing distribution networks and driving engagement with channel partners for seamless last-mile connectivity.
✔ Program Management & Market Execution – Designed and executed high-impact consumer activation campaigns, trade promotions, and digital adoption programs to boost penetration and engagement.
✔ Performance-Driven Sales Leadership – Managed and motivated a large sales force, driving execution excellence through data analytics, real-time performance tracking, and innovative sales strategies.
✔ Operational Excellence & Digital Transformation – Implemented route-to-market efficiencies, customer service enhancements, and tech-driven solutions to optimize Jio’s urban operations.

Achievements & Market Impact:

✅ Accelerated Jio’s urban market share growth, making it a dominant player in Tamil Nadu’s telecom landscape.
✅ Expanded Jio’s retail footprint by onboarding a vast network of retailers, franchisees, and corporate partners.
✅ Launched high-impact market activation programs that boosted customer engagement and brand recall.
✅ Led a high-performance team, mentoring sales professionals and fostering a results-driven culture.

• Mentored junior team members in strategic planning methodologies, fostering a culture of continuous learning within the department.
• Developed comprehensive business strategies for long-term growth, leading to increased profitability and market share.
• Collaborated with executive leadership to establish corporate vision, mission, and objectives aligned with overall business goals.
• Leveraged data analytics tools to identify trends and areas for improvement within the company''s operations, driving more informed decisionmaking.

Handled Chennai North Market Distribution

Handled Krishnagiri, Dharmapuri Districts Distribution

• Designation: AGM

• 2017- (Asst Manager)

• 2013 – (Executive)
• 2014 – (Sr. Executive)