Venkatesh M
Manager, Content Marketing
Chennai
Summary
Helping build compelling stories for organizations, with a focus on the 'why' of the business. 7+ years of experience in storytelling, writing for revenue generation, mentoring, managing and collaborating on marketing projects, while leveraging Marketing Automation & AI tools for better results.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
Work History
Manager, Content Marketing
Interview Kickstart LLP
Chennai (Remote)
02.2023 - Current
- Leverage AI tools & ChatGPT 4 at scale to deliver projects while ensuring quality. Impact: Increased productivity, and timely project delivery as a one-person team.
- Continuously experimented with marketing messaging. Impact: 421 leads from a single email campaign.
- Initiated new ads & themes (IPL - Interview Prep League, Star Wars, Wordplay around AI ('AI'm high)). Impact: High CTRs
- Generated revenue by re-engaging dormant leads in the email database (impact: > $1 Million Revenue in 2023)
Copywriter
Interview Kickstart LLP
Bengaluru (Remote)
08.2022 - 01.2023
- Created and refreshed ads across channels for India (Google Discovery, YouTube, LinkedIn, Meta etc.), achieving 14000+ Marketing Qualified Leads in Q4 2022.
- Created a new theme for Performance Ad Creatives in Q3 '22, that was attributed to 39 India Sales (82%)
- Executed successful ad experiments to improve lead: traffic ratio by 10%.
- Took on additional responsibilities in Q4. Oversaw & optimized all Email Marketing Campaigns. Generated 400+ Email Leads (Qualified) for India in Q4 2022.
Digital Marketer II
Talent500 by ANSR
Bengaluru
12.2020 - 05.2022
- Built a talent intelligence report by successfully surveying 5000+ candidates and maximizing form fills.
- Experimented & documented impact of using interactive emails- form conversion rates increased 3x times: 11% to 41%.
- Documented best practices, insights and patterns to improve open rates for Candidate Application reminders. Contributed to conversion rates being at 50%.
- Managed the team-wide adoption of an AI tool that led to a 30% decrease in time taken for crafting blogs.
- Planned and executed end-to-end lead gen campaigns for leadership forums, webinars, and masterclasses.
Email Marketing Specialist (Contractor)
Talent500 by ANSR
Bangalore
03.2020 - 11.2020
- Managed email communications and automated email campaigns.
- Brainstormed and built strategy for Weekly Newsletters
- Crafted blogs for Talent500 website
Email Marketing & Content Strategist
Byond Travel
Bangalore
05.2017 - 03.2020
- Built email marketing strategy and Social Media campaigns.
- Crafted content ideas & awareness campaigns for tourism boards (Oman, Japan etc.) and popular brands (Amante, Topdeck Travel)
- Trip led a group of travelers and ensured smooth functioning of the entire trip.
Content Writer Intern
Byond Travel
Bengaluru
12.2016 - 04.2017
- Crafted ad copy for travel storytelling events. Sold 50+ tickets through paid campaigns and emails.
- Wrote travel-themed narratives and stories in the form of newsletters and blogs.
- Planned and executed email strategy & automations to support sales initiatives
Content Writer
Zoho Corporation Pvt. Ltd.
Kanchipuram
06.2016 - 08.2016
- Crafted blogs on accounting and digital solutions for Zoho Finance Apps.
- Addressed support tickets from clients, de-escalated issues, and clarified queries on product usage in platforms like Quora.
Education
Bachelor of Technology - Information Technology
SASTRA UNIVERSITY
THANJAVUR, TAMIL NADU 07.2012 - 05.2016
Skills
Email Marketing & CRM Automation (Hubspot, Mailchimp, Mailmerge)
Creative Writing & Storytelling
Writing to sell (Performance Content / Copywriting)
Hubspot reporting dashboards, Google Sheets/ Pivot Tables, and Google Data Studio for data analysis
Project Management (eg: Webinars, teamwide adoption of marketing tools)
Certification
Google's Foundations of Project Management
Timeline
Prompt Engineering for ChatGPT - Vanderbilt University
08-2023
Manager, Content Marketing
Interview Kickstart LLP
02.2023 - Current
Copywriter
Interview Kickstart LLP
08.2022 - 01.2023
Google's Foundations of Project Management
06-2022
Digital Marketer II
Talent500 by ANSR
12.2020 - 05.2022
Email Marketing Specialist (Contractor)
Talent500 by ANSR
03.2020 - 11.2020
Email Marketing & Content Strategist
Byond Travel
05.2017 - 03.2020
Content Writer Intern
Byond Travel
12.2016 - 04.2017
Content Writer
Zoho Corporation Pvt. Ltd.
06.2016 - 08.2016
Bachelor of Technology - Information Technology
SASTRA UNIVERSITY
07.2012 - 05.2016