VIGNESHWARAN S
Senior Programmatic Manager
Chennai
Summary
8+ years of experience in Programmatic & Traditional Digital Advertising industry with proficiency in End-to-End campaign management including Media Planning, Campaign Setup/Optimization, Reporting and Billing process and Future campaigns recommendations.
Overview
12
12
years of professional experience
2006
2006
years of post-secondary education
4
4
Certifications
Work History
Senior Manager Programmatic
WPP Media
06.2023 - Current
- Handling and managing a team of 15 people with day-to-day operations and excellence.
- Collaborate with multiple teams within the organization to ensure the client’s end KPIs are met.
- Come up with new ideas and targeting strategies for campaign improvements.
- Implementing test and learn, analyzing results with next-step recommendations.
- Actively involved in client pitch preparation and fitting programmatic campaigns into the plan.
- Active participation in the regional automation committee through testing and feedback. Drive automation adoption in the local market.
- Structured a team to allow for skills and knowledge transfer, smooth onboarding of new hires, and campaign management.
- Create a roadmap for any tech solutions tried by the client/planners, and help them ensure smooth integration.
- Help in sharing the data analysis and strategic ideas while working on client pitches.
Manager Programmatic
WPP Media
02.2022 - 05.2023
- Work with partners and planners to ensure the campaign objective is met by overseeing campaigns across 7 European markets.
- Provide detailed insights to clients on specific campaigns and suggestions (both mid-campaign and post-campaign) to improve performance.
- Being a part of weekly and monthly WIPs with the client to discuss performance and manage their expectations.
- Working closely with the planners for the programmatic campaign strategies, and being the first point of contact for any technical or platform-related queries.
- Handling bid management, trafficking, and optimization processes to ensure the client goals are achieved.
- Work closely with the billing team on spending for each month, and complete the reconciliation for client billing.
- Following recent trends to implement Imagine AI to provide tailored recommendations on end-of-campaign reports.
Campaign Manager – DSP/DMP
Bizdata Technologies Pvt. Ltd
06.2013 - 05.2020
- Serviced the clients of many agencies, including Bath and Body Works, Autotrader (US), WebMD (US), Toyota (US), Williams Sonoma, etc.
- Managed end-to-end campaign processes, including trafficking, optimization, troubleshooting delivery issues, and ensuring seamless execution.
- Oversaw data provider setup, segment creation, and resolved ingestion challenges on platforms like Amobee DMP, with third-party collaboration.
- Delivered actionable insights through detailed performance reports, optimizing future campaigns based on user reach and site performance analysis.
- Trafficked and managed creatives across display, mobile, video, native, and audio channels, ensuring compliance with specifications and policies.
- Coordinated tasks for a 90+ member team, ensuring timely completion of deliverables, and maintaining operational efficiency.
- Addressed client needs by validating insertion orders, resolving policy violations, and providing tailored solutions for campaign success.
- Troubleshooting cross-platform issues, such as reporting discrepancies between DCM and DBM.
Education
SSLC - Secondary school leaving certificate
HSC - Higher school certificate in computer science
B.E. - Bachelor of engineering in computer science
Skills
- DV360
- Amobee
- The TradeDesk
- Amazon DSP
- Integral AdScience
- Doubleverify
- Olive
- Looker
- Power BI
- Tableau
- Scibids
- Copilot
- Salesfore
- Octra
- Wrike
Certification
Display & Video 360 Certification, Google
Skills and Expertise
- Client Servicing
- Programmatic Planning & Execution
- Campaign Optimizations
- Campaign Troubleshooting
- People management
- Reporting and Insights
Timeline
Senior Manager Programmatic
WPP Media
06.2023 - Current
Manager Programmatic
WPP Media
02.2022 - 05.2023
Campaign Manager – DSP/DMP
Bizdata Technologies Pvt. Ltd
06.2013 - 05.2020
HSC - Higher school certificate in computer science
B.E. - Bachelor of engineering in computer science
SSLC - Secondary school leaving certificate
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