Vinitha Subramaniam
Lead Analyst
Chennai
Summary
Proactive Lead Analyst with 9 years experience in Merkle. Effective driver of analytical lifecycle from concept to delivery. Communicative and collaborative with proven history of improving business operations to support corporate growth and revenue. Bringing strategic mindset and analytical problem-solving abilities, with positive approach to collaborative teamwork. Possess in-depth understanding of data analysis and statistical modeling, proficient in SQL and Tableau. Dedicated to driving data-driven decision-making and optimizing operational efficiency.
Overview
9
9
years of professional experience
3
3
years of post-secondary education
4
4
Certificates
Work History
Lead Analyst
Merkle a Dentsu Company
Bangalore
02.2016 - Current
- Working as client side Audience Operations Manager to enable customer centric marketing at scale via targeting technology for marketing campaigns across, Web, Email and other Paid media platforms.
- Responsible for planning and handling the Audience set up for marketing and google adword campaigns in both execution and reporting phase.
- Developing Tableau dashboard for marketing operations team for monitoring their post campaign performance metrics, which reduces the manual time of preparing excel reports.
- Assessed business requirements to create focused solutions for their campaigns to improve the open rate and click rates.
- On top of investigating and troubleshooting failures and provide details analysis report and valuable recommendations.
- Enhanced interfaces to promote better functionality using inbuilt tools, SQL and Tableau.
- Delivered quality insights and reports on new initiative from scratch.
- Provided backup and assistance for new team members using GIT repo and multiple dashboard trackers.
- Automated recurring asks in Hadoop cluster using SPARK SQL, which is a process efficiency gain.
- Migrated n number of flows to Presto/Spark which helps in improving elapse time from 4-5 Hrs to ~2mins.
- Automated highly manual process of attribute mining using SQL.
- Mentored junior analysts, providing guidance on best practices and fostering a supportive learning environment.
- Collaborated with stakeholders to develop actionable insights from complex datasets, driving informed strategic decisions.
- Developed strong relationships with clients, resulting in increased trust and repeat business engagements.
- Reduced operational risks with thorough assessments of business processes, identifying gaps and recommending improvements.
Education
Bachelor of Engineering - Computer Science And Programming
SNS College of Engineering
Coimbatore, India 04.2012 - 04.2015
Skills
Advanced Excel
SQL programming
Tableau expertise
Key performance indicators
Data analysis
Performance optimization
Documentation
Data and analytics
Analytical skills
Search engine optimization
Stakeholder management
Report generation
Training and mentoring
Power BI expertise
Data quality management
Python programming
ETL development
Workflow Analysis
Project management
KPI tracking
Certification
[Python application using MySQL] License - Jan 2022
Timeline
[Project Management Skills] License - [Nov 2022e]
11-2022
[Business Presentations] License - [Nov 2022]
11-2022
[Python for DataScience] License - [May 2022]
05-2022
[Python application using MySQL] License - Jan 2022
01-2022
Lead Analyst
Merkle a Dentsu Company
02.2016 - Current
Bachelor of Engineering - Computer Science And Programming
SNS College of Engineering
04.2012 - 04.2015
Contact
G1, Kumaraguru flats, 2nd cross street, Vijayapuram, Sithalapakam, Chennai - 600126
Education
Bachelor of Engineering Technology: Computer Science and Programming
SNS College of Engineering - Coimbatore