VISHNU M

• Account Management: Liaise with category managers of different marketplaces for joint business planning, category development, promotions, advertising and resolving account level issues on a regular basis. Scaled up kids business to 7% of the total revenue v/s 2% till Dec FY21.
• Assortment & Demand Forecast: Inventory planning and forecast as per current sales trends & ensure stock cover across all major styles & marketplaces. In stock % improved from 84.5% to 92%, DOH at 75 days for top 100 styles
• Coordinate with Operations team and ensure stock availability at warehouses across India as per demand.
• New Product Launch: Work Closely with sourcing & merchandising teams for new product launches to ensure refresh and novelty. Launched 3 new categories Messenger bags, Belts, Cosmetic Bags
• Competitor Mapping: Research competitors and suggest appropriate pricing and promotional activities.
• Performance Marketing: Managing ad budgets for spends across platforms in an optimized manner & ensure to meet theTACOS, ROAS targets for the brand. Started PLA campaigns for Myntra - Average ROI of 16.5 at spends of 6 lacs+ for JFM, helped to scale up Kids and Plus business on Myntra
• Catalog Management: Work closely with cataloging agents on catalog expansions, content development and enhancement to improve overall customer experience of the brand.
• Profitability: Ensure to meet the target contribution margin for the brand through optimized marketing spends and discount management across platforms.

• Identify & acquire valuable sellers and selection for General Merchandise category. Managed to launch 60 sellers in M1 against the target.
• Launched key sellers of Udaan and major national brands. Eg. Truveli, Leo Metal, Parth Enterprises, Ritu Kitcheware, Nirlon, Pigeon, Borosil, Jaypee, Jaypee Plus are some key names.
• Brought 1500 SKU's covering 75% of Udaan GMV coverage in General Merchandise vertical.
• Responsible for selection addition by acquiring new sellers & selection expansion from existing sellers
• Driving sales and P&L in line with Business Objectives.
• Create seller database of all potential sellers for our needs.
• Identify clusters for supplier base and prioritize clusters.
• Developing and maintaining good relationships with sellers. So as to solve any recurring problem.
• Identify gaps in selections & drive selections accordingly.
• Collaborating with internal sell side for planning and executing merchandising and promotions
• Undertake negotiations with sellers for competitive price and offers
• Market research for consumer insights, competition benchmarking, and industry best practices

Special Orders Project

• Plan and achieve Special order target assigned. Generated 5Crs of Special order business against a plan of 3.7 Crs.
• Develop special order catalog with inputs from identified suppliers & circulate the catalog with the sales team for enquiring generation.
• New Seasonal product launch & liaison with vendor
• Coordinating with sales team for enquiry generation for special orders and share quotes within agreed timelines
• Follow up with vendors to ensure stocks are dispatched on time
• Follow up with sales team for timely billing of delivered products
• Making Weekly reports, Sell thru report & Other MIS reports

• Responsible for selection addition by acquiring new sellers through on-ground partners. Over achieved the set target for Seasonal Selection by 205% & launched Key brands like Namma Ooru Trends (The Chennai Silks), DSP trends, Poomex.
• Develop and plan for bringing in required selection and execute with urgency to add to sales.
• Unblock executives to improve productivity.
• This was done by helping them identify and correct areas of improvement in sales pitches, which was function of doing sales meets together.
• Identify superpowers of employees by closing working with them.
• Keeping high performers motivated was another challenge faced, it required me to hunt for opportunities/forums were skills of these candidates could be highlighted and by setting up employees for Quarterly & monthly R&R awards helped me overcome the same.
• Handle non-performers through suggested methods, to ensure deficiencies do not impact organizational goals.
• If not for intent issue, candidate would be mentored closely and groomed into high performer.
• Making team adhere to new SOP's was constant challenge.
• By closely following O/P metrics and identifying contributors, I was able to help team adopt to new changes there by improving productivity.
• Conduct WBR's to drive business goals and discipline within team.
• Escalation management: Often, there would be issues due to breach of SOP's & process limitation.
• It required me to have seller conversations and identify process gaps.
• Give sellers competitive inputs like selection demands, price points from time to time for improving sales & Up tier sellers.
• Manage operations involving external partner teams.
• Work with multiple cross-functional teams.

• Responsible for acquiring new and existing sellers on Amazon for using Amazon fulfilment services (FBA). Managed to maintain an average productivity of 2.6 launches per week against the target of 2.3 launches.
• Understand products and services offered by Amazon Services and be able to articulate its functions and benefits to external audiences.
• Help define seller base and industry verticals we target for various Amazon services using local knowledge.
• Identify valuable sellers and selection for Amazon services.
• Consultative selling by guiding sellers on which stocks should be sent for FBA and in what quantities based on past sales history.
• Prioritizing right set of sellers for converting to FBA with focus on reducing unhealthy inventory and increasing inventory turnover.
• Own and manage integration of portfolio of sellers and help them become self-reliant through basic training.
• Track and monitor performance and sales of key partners to manage their performance.

• Create new business from corporate, institutions and Retail/Channel partner development.
• Retaining existing customers.
• Selling value added services to customers and increasing business from them.
• Monitor market intelligence within industry in terms of market development, competitive activity, new customers etc.
• Controlling outstanding and strong follow-up with customer for collections.
• Resolving customer issues and queries on time.

• Lead Generation from various online classified sites & follow-up with the leads aggressively.
• Demonstrate company products and solutions with customers.
• Handling RFQ generation.
• Preparing sales quotations, negotiating & finalising commercials with customers.
• Delivery & Receivables management.
• Record customer interaction in lead tracking & customer issue tracking system.
• Solicit customer feedback on products & record customer satisfaction.
• Develop product presentations.
• Oversee Manufacturing process.
• Develop relationships with vendors & suppliers.

• Handling RFQ generation, feasibility studies, pricing and negotiation.
• Acting as an interface window between Customer and Jayem R&D Team.
• Monitoring Product Delivery Process, Warranty, Technical Support & Delivery Management.
• Monitoring Product development process & customer satisfaction in areas of QCDDM.
• Negotiating and finalising commercials for new projects, PVR approvals for existing projects.
• Delivery management & Receivables management.
• Liaoning between international clients / Subject Mater Experts (SME's) for specialised needs in projects.
• BD - To achieve targeted revenue from functional verticals through new business acquisitions.
• Program Management: Execute on-going projects - billings as per payment milestones and to ensure achieving periodic targeted revenues.
• Branding – Website renovation & making of Corporate Video.
• Branding of own branded vehicles – Construction machineries to limited geographic market.
• Product Launch of own branded vehicles- Agricultural tractor with matching hi-tech implements during a regional Agri expo (AGRI INTEX-2014).
• Ensured 15% YoY growth in revenues by aggressive program management resulting in project milestone billing achievements.

• Responsible for ensuring sales turn over from assigned region & accounts.
• Handling lead generation, pricing and negotiation from assigned area.
• Collecting database of customers from print & online media.
• Competitor mapping - To monitor competitor activities in order to benchmark price & strategy.
• Ensuring new business wins.
• To achieve monthly and yearly sales targets.
• Guiding customers on products selection.
• Maintaining sales report and updating manager.
• Sales forecasting and pipeline estimation.
• Sales promotions and product bundling.
• Exceeded set target by 10.