W. Todd Field
Brentwood
Summary
Multidisciplinary product development expert with extensive experience in high-end percussion instrument design and precision woodworking. Over ten years of leadership in engineering, manufacturing, and digital media, focusing on 3D modeling and product marketing. Proven ability to integrate artisanal craftsmanship with advanced technology in electronic music instruments and custom residential projects.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Owner, Lead Product Designer & Technical Development Manager
FIELD Electronic Drums
12.2007 - Current
- Designed and engineered a line of premium electronic drums and cymbals, blending mechanical precision with refined aesthetic quality.
- Led end-to-end product development, from CAD design, 3D prototyping, to final builds using advanced wood and metal fabrication techniques.
- Applied expert knowledge in wood species, adhesives, and finish applications to ensure tonal and structural excellence.
- Oversaw manufacturing logistics, including importing custom components and managing vendor relationships overseas.
- Created high-impact 3D renderings and product visuals for marketing campaigns, online shops, and promotional videos.
- Designed and maintained the company’s website, using HTML/CSS, WordPress, and custom graphics for user engagement and product showcasing.
- Built custom electronic systems with PCB layout, soldering, and circuit testing, ensuring optimal performance under rigorous stage use.
- Directed customer service, artist relations, and field-testing programs, handling support, feedback, and custom builds.
- Negotiated and managed a corporate licensing agreement with a major global music company.
- Regularly presented new products at trade shows and digital events through custom exhibits and demos.
Independent Home Renovation & Woodworking Projects
- Current
- Led full-spectrum home remodeling projects, including framing, drywall, insulation, flooring, and interior finishing.
- Installed and repaired residential electrical systems, light fixtures, switches, GFCI outlets, and basic low-voltage components.
- Performed plumbing installations and repairs including PEX piping, faucet and valve replacements, and under-sink systems.
- Skilled in stud welding, light metal fabrication, and reinforcing load-bearing structures in residential environments.
- Proficient with a wide range of woodworking tools, including table saws, routers, miter saws, jointers, planers, biscuit joiners, drill presses, and finishing tools.
- Built custom furniture, cabinetry, and sound-treated enclosures for audio and musical use.
- Integrated modern tech into remodels such as smart lighting, in-wall audio, and custom instrument mounting.
Creative Director
Dixon Ticonderoga
10.2008 - 08.2017
- Led and managed the in-house design team in redefining Dixon’s visual identity across all brands.
- Oversaw full creative direction for retail packaging, product styling, 3D rendering, and marketing strategies, while ensuring consistent brand alignment across global channels.
- Directed cross-functional collaboration with executive leadership and department heads, and optimized production workflows for international manufacturing.
- Directed a team of 5 designers and collaborated with 10 unique consumer-facing brands across 8 internal departments.
- Developed and executed comprehensive branding, packaging, and product design strategies that significantly enhanced market visibility and consumer engagement.
- Oversaw full-cycle production: from concept sketches and 3D renderings to physical prototypes, packaging proofing, and overseas production quality control.
- Managed hiring, mentorship, and career development for design and production staff.
- Led creative direction for web design, video/audio production, lighting, 3D design, and styling.
- Brand Overhaul: Revitalized the full brand identity for major lines including Dixon Ticonderoga, Daler-Rowney, Bob Ross, and Maimeri Paints — aligning visuals across packaging, advertising, catalogs, and web platforms for a $250M company.
- High-Impact Exhibits: Designed and delivered $100K tradeshow booths on budget, maximizing brand presence and functionality through seamless design integration.
- Award & Certification: Earned Autodesk 3D Modeling Certification; eliminated costly outsourcing by bringing in-house 3D prototyping and printing capabilities.
- Digital Campaigns: Created digital billboards (Amway Arena), online advertising, and print campaigns to extend brand reach and impact.
- Operational Excellence: Internally restructured the design department, improving workflow and consistently delivering ahead of schedule on high-volume projects.
- Strategic Partnerships: Participated in executive business planning; built relationships with overseas manufacturers to optimize product quality, cost-efficiency, and delivery timelines through improved visual and functional design communication.
- Product Innovation: Conceived and developed cutting-edge consumer products from pencil sketches to final production — including interlocking tape measures, aerospace-grade writing instruments, and advanced sharpeners.
Education
Graphic Artist Degree - Minor in Computer Science
North Hennepin College of Design, University of Minnesota
MN01.1997
Skills
- Product design and engineering
- Interior construction and woodworking
- Home renovation
- CAD modeling and 3D rendering
- Graphic design and web development
- Electrical soldering and PCB design
- Manufacturing management and import/export
- Metalworking techniques
- Stud welding and adhesive application
- Product testing and quality assurance
- Customer relations and artist engagement
- Marketing strategies
- Branding and product promotion
- Licensing agreements and negotiations
Certification
- Private tutor in Audio Production Engineering
- 3D Design Certified
- MECP Electronics Certified
- Imaginit – Certified in Autodesk Inventor 3D Engineering Software
Tools And Technologies
Festool, SawStop, Bosch, DeWalt, Milwaukee, Rockler jigs & fixtures, SolidWorks, Fusion 360, Blender, KeyShot, Eagle, KiCad, Multimeters, Soldering Stations, HTML, CSS, JavaScript, WordPress, Shopify, Adobe Photoshop, Illustrator, Lightroom, Premiere Pro, CRM Systems, Google Workspace, Microsoft Office, Shipping/Logistics Platforms
Timeline
Creative Director
Dixon Ticonderoga
10.2008 - 08.2017
Owner, Lead Product Designer & Technical Development Manager
FIELD Electronic Drums
12.2007 - Current
Independent Home Renovation & Woodworking Projects
- Current
Graphic Artist Degree - Minor in Computer Science
North Hennepin College of Design, University of Minnesota
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