Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
Generic
Wadii SMIDA

Wadii SMIDA

Channel Sales Executives
Tunis

Summary

Proven expertise in strategic planning and customer satisfaction. Skilled in developing annual accounts, building strong relationships with channel partners, and Effective communication & Presentation skills

A collaborative leader who excels in driving revenue growth through effective partner collaborations and fostering strong customer relationships. Thrives in multicultural environments and fosters teamwork for success.

Overview

19
19
years of professional experience
23
23
years of post-secondary education
4
4
Certifications
3
3
Languages

Work History

Distribution & Channel Sales Manager

Microsoft
North & West Africa
02.2017 - Current
  • Develop annual account planning that align partner's business objectives and initiatives with Microsoft priorities.
  • Align with distributors on monthly and quarterly target to ensure achievement and coordinate with key stakeholders on plan execution.
  • Build strong relationships with channel partners to get deep business insights and identify opportunities.
  • Reactivate the partner channel and prevent dormancy through the advancement of Office and Server sales scenarios, Sure-Step and Champ programs.
  • Identify and pursue transformational opportunities with Internal team and partners mainly HCI, Autopilot and MTR.
  • Align with Multi-National Accounts, device partners develop and execute joint plans to increase sales and market share of Windows11 devices across Commercial and Education segment.
  • Work closely with end customers to understand their needs and influence to consume a variety of Microsoft products and services.
  • Maintain a trusted advisor relationship with end customers by driving awareness about Microsoft licensing and promote genuine software.


Selected Achievements:

• Consistently exceeded sales targets, driving 26 % year-over-year

growth in Morocco, Algeria & Tunisia in FY22.

• Exceeded goals achieving 151% quota attainment in FY21.

• Successfully promoted Microsoft products: 121% Growth on the

Hybrid solution Azure stack HCI in the region.

Distribution & Channel Sales Manager

Microsoft
Algeria & Tunisia
08.2015 - 02.2017

• Drive partnership with MNA, focusing on increasing shipment of

Windows 10 preinstalled devices.

• Creates and executed business plans & Conditions of Satisfaction

with partners making sure they fully understand to properly deliver

Microsoft strategies.

• Foster cross-group collaboration with other segments for

comprehensive business success.

• Build strong business relationships with MNA, Distributors and

Partners in Algeria.

• Successfully manage operational complexity of business processes

in the Algerian Market.

• Lead the Windows 10 Launch by designing a comprehensive plan,

including partner readiness, channel incentives, and joint marketing

activities with MNA.

• Develop and implement effective marketing activities and channel

incentives with distributors to optimize sell-out performance.

• Ensure accurate pipeline management and forecasting for improved

business planning and decision-making.

Selected Achievements:

• Received NEPA GM Award in Q2FY16 and Q4FY16, showcasing

a growth mindset.

• Achieved a remarkable 61% year-on-year growth in Algeria.

• Successfully facilitated the shipment of 1,000 units of Office 365

Preloaded, particularly with HP, in Tunisia during H2FY16.

  • Consistently surpassed targets each quarter, demonstrating a strong track record of exceeding expectations

Partner Sales Manager

microsoft
Tunisia
04.2013 - 09.2015

• Drove OEM & FPP business growth through Channel Consumer and distribution ecosystem, focusing on increasing Windows PC shipment and local adoption with MNA and Distributors.

• Successfully raised licensing awareness in the Channel and among customers, ensuring the right licensing solutions were implemented.

• Led marketing activities with MNA to drive Genuine sales motion and increase market share.

• Designed marketing activities and channel incentives with Distributors to optimize sell-out, drive revenue, and increase product attachment.

• Established strong partnerships with MNA, focusing on Windows 8.1 preinstalled devices to expand market presence.

• Managed Named Accounts partners, promoting local Brands of Windows Devices and strengthening market position.

• Emphasized activities and value propositions that improved partners' customer experience (CPE) and satisfaction.

Selected Achievements:

• Received NEPA GM Award in Q1FY15 and Q4FY15, recognizing strong achievement.

• Achieved impressive year-over-year growth, driving 15% in FY14 and 50% in FY15.

• Successfully launched Office for Mac in the region & sold 1200 units through retail in a 6 month period beating target by 32% .

Partners Sales Operations

Microsoft
Tunisia
12.2011 - 04.2013

• Lead the fiscal year planning process, overseeing segmentation and budget exercises across segments.

• Ensure accurate forecasting across segments, maintaining a focus on generating a healthy pipeline and advancing opportunity closures with the EPG Sales Team.

• Manage the execution of the EPG CPE survey process to gather customer feedback and drive improvements.

• Execute the software assurance action plan and collaborate with LARs to activate SA benefits with EA accounts, while working closely with EOC to ensure excellence in sales operation execution.

Selected Achievements:

• Achieved a significant increase in the customer satisfaction (CPE)/employee commitment score (ECS) response rate by 10 percentage points, reaching 79% in H2FY13.

• Successfully managed payment processes with Microsoft direct deal customers, ensuring timely and accurate payments.

Senior Financial Manager

Marina Tourist Company Gammarth TTS Group
Tunisia
07.2010 - 11.2011
  • Led financial planning and analysis by managing key metrics, analyzing data and providing support and insight for strategic planning.
  • Analyzed established fiscal parameters and organizational needs to develop approved annual budget .
  • Developed strategic plan for sale of group assets.
  • Developed reporting for executive financial reviews.
  • Identified and investigated variances to optimize financial plans and forecasts.
  • Forecasted operating costs for scheduled projects by strategizing with other departments.

Hardware Sales Operation

Bits Informatique
Tunisia
11.2009 - 04.2010
  • Delivered services to customer locations within specific timeframes.
  • Developed and maintained courteous and effective working relationships.
  • Successfully executed customer contracts, ensuring fulfillment and satisfaction.
  • Hardware Tracking RFPs to identify new business opportunities.
  • Acted as a team leader in group projects, delegating tasks and providing feedback.

Financial Manager

Aero Clean - Nouvelair
Tunisia
01.2007 - 05.2009
  • Analyzed established fiscal parameters and organizational needs to develop approved annual budget .
  • Contributed to effective hiring process by interviewing applicants and making recommendations for best candidate to leadership.
  • Analyzed budgets, financial reports and projections for accurate reporting of financial standing.
  • Created strategies to increase client revenue and reduce client spending.

Accountant Manager

Progres Voyage
Tunisia
09.2004 - 12.2006
  • Confirmed financial status by monitoring revenue and expenses.
  • Presented annual accounts with valuable recommendations for strategic decision-making.
  • Managed treasury matters to optimize cash flow and financial stability.
  • Facilitated timely payments to suppliers, ensuring smooth financial operations.
  • Managed banking reconciliations and monthly balance sheet statements.

Education

M.D. - Management Science

Institut Supérieur De Gestion
Tunis
09.1997 - 06.2003

High School Diploma -

Ali Belhouane
Nabeul
09.1990 - 06.2007

Skills

    Territory Management

undefined

Certification

- Microsoft 365 Certified: Fundamentals

Interests

Football, Swimming, Travel

Timeline

- Windows Server 2022 Accreditation.

03-2023

- Windows 11 Pro Accreditation.

01-2023

- Azure Stack HCI Certified: Hybrid Solution.

06-2022

- Microsoft 365 Certified: Fundamentals

01-2021

Distribution & Channel Sales Manager

Microsoft
02.2017 - Current

Distribution & Channel Sales Manager

Microsoft
08.2015 - 02.2017

Partner Sales Manager

microsoft
04.2013 - 09.2015

Partners Sales Operations

Microsoft
12.2011 - 04.2013

Senior Financial Manager

Marina Tourist Company Gammarth TTS Group
07.2010 - 11.2011

Hardware Sales Operation

Bits Informatique
11.2009 - 04.2010

Financial Manager

Aero Clean - Nouvelair
01.2007 - 05.2009

Accountant Manager

Progres Voyage
09.2004 - 12.2006

M.D. - Management Science

Institut Supérieur De Gestion
09.1997 - 06.2003

High School Diploma -

Ali Belhouane
09.1990 - 06.2007
Wadii SMIDAChannel Sales Executives