Yogesh Choraria

Company Profile: Retail, Luxury Goods, and Jewellery.

• Manage 10+ social media accounts across Instagram, Facebook, Pinterest, LinkedIn, YouTube, and Twitter, reaching 2M+ followers, and act as the main liaison between the brand and the agency.
• Optimize posting schedules and platform strategies by analyzing trends, audience behavior, and competitor insights to improve ROI and engagement.
• Deliver 2× Instagram and 4× YouTube growth, sustaining a 10% MoM engagement lift through targeted content, paid campaigns, and data-driven planning.
• Lead end-to-end campaigns from the creative brief to execution and performance analysis, aligning with brand positioning and broader business objectives.
• Craft strategies that boost visibility, expand reach to emerging channels, and maintain a competitive advantage in a fast-paced digital landscape.
• Strengthen reach and engagement through influencer partnerships, conversion-focused content, and user-generated content initiatives.
• Maintain a consistent brand voice and visual identity across platforms by coordinating closely with the marketing, design, and sales teams.
• Increase organic reach and discoverability through trend-led content, optimized hashtags, and audience-first messaging, while monitoring KPIs and campaign metrics.

Company profile: Consumer Electronics

• Coordinated promotional activities by working alongside a team of developers, advertisers, and production managers to launch targeted marketing campaigns.
• Liaised with creative agencies to build online marketing campaigns by collaborating with influencers on YouTube and Instagram to boost brand awareness and credibility.
• Provided valuable market insights through market research of the current market trends, and periodically investigated leads concerning the products and customer feedback to improve the quality and reliability of the product range.
• Planning and execution of GSB and ISB resulted in a 30% increase in sales.
• Managing and executing all events/on-ground activities for strengthening the brand presence.
• Execution of barter campaigns.
• Tasked with overseeing the company's participation in the industry trade show, ensuring that all logistical aspects were meticulously organized, marketing materials were thoughtfully prepared, and team members were adequately trained to deliver a successful event.
• Handling D2C online sales. Planned and executed new strategies to increase sales from 0 to 6 Million in just 9 months.