Summary
Overview
Work History
Education
Skills
Timeline
Generic

Zoey Gerstel

Nashville

Summary

Dynamic Brand Manager with a proven track record at Best Choice Roofing, adept at leading marketing teams and managing multi-million dollar budgets. Expert in strategic planning and content development, driving brand consistency and market presence. Skilled in project management and fostering client relationships, resulting in enhanced customer satisfaction and engagement.

Overview

6
6
years of professional experience

Work History

Brand Manager

Best Choice Roofing
05.2023 - Current
  • Led a team of marketing professionals, providing mentoring and coaching to build knowledge and skills.
  • Assisted in managing a $1M+ monthly marketing budget to maximize ROI.
  • Managed a $2M+ annual events budget.
  • Directed marketing campaigns and branding for 90+ locations across the U.S.
  • Spearheaded a nationwide brand refresh, boosting consistency and market presence.
  • Managed relationships with multiple external vendors and agencies, ensuring collaboration, and timely delivery of marketing assets.

Junior Account Coordinator

Sachs Media Group
01.2023 - 05.2023
  • Coordinated day-to-day account activities, ensuring timely communication and alignment between clients and internal teams.
  • Managed client inquiries and resolved issues promptly, contributing to increased customer satisfaction and long-term retention.
  • Created advertising and social media content for a diverse client base, including government agencies, small businesses, and large corporations.
  • Supported the development of client presentations and performance reports, ensuring accuracy, clarity, and professionalism.

Web Content Intern

CMS Mortgage
01.2022 - 01.2023
  • Developed engaging content for social media channels to enhance brand visibility.
  • Researched mortgage industry trends to inform content strategy and improve relevance.
  • Implemented SEO strategies to optimize website content, improving search engine rankings.
  • Participated in brainstorming sessions for creative ideas, leading to fresh approaches in delivering digital content.

Account Coordinator

RBO Associates
08.2021 - 12.2021
  • Supported senior account managers in strategic planning initiatives aimed at growing existing accounts or acquiring new business opportunities.
  • Created customized marketing materials to increase product awareness for independent grocers and government agencies across Florida, enhancing brand visibility and engagement.
  • Managed client accounts, ensuring timely response and resolution of inquiries.

Marketing Assistant

Florida Cracker Trading Company
09.2019 - 07.2021
  • Developed content for media relations, corporate communications, and social media to maximize advertising efforts and boost brand visibility.
  • Created targeted advertisements to support promotional campaigns across various channels.
  • Utilized Shopify and Intuit QuickBooks for inventory management and point-of-sale operations, ensuring efficient sales tracking and reporting.

Education

Marketing

Florida State University
Tallahassee, FL
05-2023

Skills

  • Marketing communications
  • Event coordination
  • Project management
  • Content development
  • Sales support
  • Strategic planning
  • Social media marketing

Timeline

Brand Manager

Best Choice Roofing
05.2023 - Current

Junior Account Coordinator

Sachs Media Group
01.2023 - 05.2023

Web Content Intern

CMS Mortgage
01.2022 - 01.2023

Account Coordinator

RBO Associates
08.2021 - 12.2021

Marketing Assistant

Florida Cracker Trading Company
09.2019 - 07.2021

Marketing

Florida State University

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Zoey Gerstel