Cashona Rinehart
8916 River Pine Drive Cordova
Summary
Strategic Senior Operations Leader with 20 years of experience managing high-performing teams across multi-family and single-family portfolios in Central, Midwest, and East Coast regions. Expertise in directing operations for over 20K homes and optimizing workforce efficiency while enhancing resident experience and driving operational improvements. Focused on culture transformation and leadership development.
Overview
16
16
years of professional experience
Work History
Regional Operations Director
Progress Residential
Memphis, TN
09.2024 - Current
- Directed operational restructuring initiatives across multiple markets, including workforce alignment, workflow redesign, leadership transition planning and AI process integration.
- Improved overall operational KPI, achieved and maintained 96% > stabilized occupancy rate across 7000+ unit portfolio, reduced resident annual turnover rate to 11%, total cost to maintain improved spending by 20%, drove 2.5% annual blended rent growth and reduced cash to cash cycle time by an average of 17 days within 4-month period.
- Executed leadership development and mentorship initiative that strengthened skill building, oversight capacity, strategy implementation and emotional intelligence to ensure operational success across region.
- Increased average Google review scores by 20% and average ratings from 3.3 to 4.0 across a multi-state portfolio through strategic resident engagement and operational performance improvements.
- Transformed team performance by cultivating a culture of ownership, increasing leadership engagement, and empowering teams with clear goals, accountability, and recognition.
Regional Vice President Operations
First Key Homes
Memphis, TN
05.2019 - 11.2023
- Spearheaded operations to support rapid acquisition growth across a multi-state portfolio, increasing total number of team members by 35%, and home count by more than 20% totaling 20K homes, which generated annual revenue increase of $54M.
- Stabilized underperforming markets through process improvement initiatives, strengthened rent collections by 7% through implementation of tighter screenings and scoring requirements, improved service WO completion and internalization rates to over 80% YOY.
- Recovered more than $850K in previously at-risk revenue, impacting 3.5% of the portfolio (150 homes), by resolving housing authority abatements through the completion of outstanding repairs, correction of compliance documentation, and strategic collaboration with the City Director of Housing and Community Development to expedite approvals and designate communication liaison.
- Reduced voluntary employee turnover rate to less than 10% compared to 30% previous years, and improved overall team morale through revamped engagement efforts, training, leadership development, culture enhancement, and established career pathways for internal promotions.
- Directed operational restructure of construction and market operations teams creating shared and successful alignment and collaborative partnership amongst departmental leaders, field and central support teams.
- Improved Google rating score from 3.9 to an all time 4.5 and increased internal survey feedback scores by strengthening operational accountability, reduced service turnaround times, enhanced communication, improved service quality and move-in experience.
- Optimized operational performance in achieving and exceeding annual EBITDA by 141% in 2021, by 101% in 2022 and 104% in 2023 generating increased profit margin by 18% totaling increase of $36M.
Regional Operations Director
ROCO Real Estate
Memphis, TN
06.2017 - 04.2019
- Directed operational and financial performance for multifamily portfolio. Developed annual operating budget, reviewed vendor contracts and service agreements for renewal, conducted annual employee reviews ensuring team members received adequate feedback of their performance and contributions throughout the year and assigned SMART goals to ensure future success.
- Developed accountability framework that improved operational execution and performance. Ensured positive P&L performance by aligning strategy to meet revenue targets, assessed process improvement opportunities and provided leadership coaching to guide change.
- Ensured compliance by conducting regular onsite property visits, performed file audits, confirmed maintenance inventory, ensured upkeep of property amenities, model units, petty cash and onsite expenses, and conducted vacant and occupied unit inspections.
- Mentored and developed market leaders and newly promoted leaders to align their experience, skill set and abilities to achieve their career goals.
Area Operations Director
PRG Real Estate Management
Southaven, MS
09.2014 - 03.2017
- Directed daily operations across multifamily portfolio managing property performance, leasing, rent collection, maintenance, turns, resident experience, complaints/escalations and employee relations.
- Directed due diligence, property inspections and operational integration activities for property acquisition and portfolio transitions.
- Oversaw large-scale capital renovation projects across a multifamily portfolio, delivering projects on time and within budget while minimizing resident disruption and maximizing asset value.
- Partnered with local police, county municipalities, HOA and community leaders to prevent criminal activity such as scams, squatter activity, vandalism, and theft.
Property Manager
WRH Realty Services
Memphis, TN
02.2010 - 09.2014
- Oversaw LIHTC responsibilities ensuring compliance including verifying tenant income limits, conducting annual recertification, maintaining compliant tenant files, and preparing the property for strict regulatory audits.
- Prepared annual budgets to achieve asset performance, while increasing property value.
- Improved rent collection rates by strengthening payment and collections efforts, promoting on-time payments and eviction filing.
- Improved resident experience by increasing customer service, quick work order response/completion and increased accessibility to onsite management.
- Fostered positive team culture through team building events and a rewards and recognition program.
- Managed capital projects, gathered bid comparisons, negotiated price to align with budget and contract review processes.
Education
Business Administration -
Southwest Tennessee Community College
Memphis, TNAffiliate Broker RE License- TN - Real Estate
D & D School of Real Estate
Columbia, TNCertified Apartment Manager CAM
National Apartment Association
Memphis, TNSkills
- Full P&L Management
- Affordable Housing
- Organizational Restructure
- Process Improvement
- KPI Performance
- Operational Strategy
- Data Analysis
- Stakeholder Communication
- Resident Experience
- Leadership Development
Timeline
Regional Operations Director
Progress Residential
09.2024 - Current
Regional Vice President Operations
First Key Homes
05.2019 - 11.2023
Regional Operations Director
ROCO Real Estate
06.2017 - 04.2019
Area Operations Director
PRG Real Estate Management
09.2014 - 03.2017
Property Manager
WRH Realty Services
02.2010 - 09.2014
Business Administration -
Southwest Tennessee Community College
Affiliate Broker RE License- TN - Real Estate
D & D School of Real Estate
Certified Apartment Manager CAM
National Apartment Association