Joe Varghese Varghese
Brand Manager
Chennai
Summary
Brand Manager at Tractors And Farm Equipment Limited, adept in brand strategy, positioning and product lifecycle management. Contributed to establishment of key models and continuous market share increase. Developed an internal training program saving Rs. 2.3 crores and multiple Excel-based MIS systems and dashboards.
Overview
8
8
years of professional experience
8
8
years of post-secondary education
Work History
Brand Manager
Tractors And Farm Equipment Limited
Chennai
06.2022 - Current
- Managed lifecycle of 10 model families and over 200 model codes in the 41-50 HP segment, the largest and fastest-growing segment of the tractor industry. Ensured establishment of new models, continuous growth of key models, managed migration of volumes and obsolescence of old codes.
- Managed Go-To-Market Strategies for new models and provide inputs with the creation of artwork (leaflets, backdrops, advertisements), and videos (testimonials, advertisements, product video).
- Created SOPs for BTL activations of key products that showcase key features and competition comparisons.
- Travel to different states to meet customers to understand any unmet requirements and to take feedback on the performance of products.
- Conduct benchmark for products in key applications with competition to identify future requirements.
- Work with the sales team to create unique strategies that address opportunities in their states.
- Create dashboards for tracking performance of states, model families.
Assistant Manager, Capability Building
Tractors And Farm Equipment Limited
05.2020 - 05.2022
- Handled transition from Agency-Based Training of Dealer Team to Sales Team-Based Training. Developed a training program for the internal sales team and assessments certifying them as trainers. This saved the company Rs. 2.3 crores, for which a special appreciation was given by the CFO.
- Led the migration of tracking of training and certification of Dealer team to LMS module in TAFE E-University portal.
- Conducted training programs over webinar and in person for the Dealer team and TAFE team.
Assistant Manager, Sales Planning
Tractors And Farm Equipment Limited
Chennai
06.2019 - 04.2020
- Developed Excel-based MIS system for approving credit to dealers based on past financial performance. This system is still in use today.
- Generate dealer-wise report on collectibles. The time for completing this post month-end close of billing was reduced from 8-10 hrs to 15 mins by the MIS system.
- Develop dynamic dashboards on industry and TAFE performance for the Senior Leadership team.
Project Engineer, PLM Practice
Wipro Technologies
Chennai
05.2016 - 03.2017
- Worked as Manual Tester in Oracle Agile PLM
- Worked as Administrator of HP Application Lifecycle Management Tool
- Supported in Installation Qualification and Operational Qualification
Education
MBA -
Indian Institute Of Management, Tiruchirappalli
Tiruchirappalli, India 06.2017 - 05.2019
M.Tech - CAD/CAM
Vellore Institute Of Technology, Vellore
Vellore, India 06.2014 - 05.2016
B.Tech - Mechanical Engineering
Government Engineering College, Barton Hill
Trivandrum, India 06.2009 - 05.2013
Skills
Brand strategy
Campaign Planning
Brand positioning
Sales strategy
Marketing support
Product positioning
Category growth
Sales Support
Sales Tracking
Staff Coaching
Advanced Excel
Languages
Engish
Malayalam
Hindi
Tamil
Timeline
Brand Manager
Tractors And Farm Equipment Limited
06.2022 - Current
Assistant Manager, Capability Building
Tractors And Farm Equipment Limited
05.2020 - 05.2022
Assistant Manager, Sales Planning
Tractors And Farm Equipment Limited
06.2019 - 04.2020
MBA -
Indian Institute Of Management, Tiruchirappalli
06.2017 - 05.2019
Project Engineer, PLM Practice
Wipro Technologies
05.2016 - 03.2017
M.Tech - CAD/CAM
Vellore Institute Of Technology, Vellore
06.2014 - 05.2016
B.Tech - Mechanical Engineering
Government Engineering College, Barton Hill
06.2009 - 05.2013
Similar Profiles
Prashant HebbalPrashant Hebbal
Senior Area Manager at Tractors and Farm Equipment LimitedSenior Area Manager at Tractors and Farm Equipment Limited
S R KRISHNA KONDPALLIS R KRISHNA KONDPALLI
Sr. Manager New Product Design & Integration at Tractors And Farm Equipment LimitedSr. Manager New Product Design & Integration at Tractors And Farm Equipment Limited
Aravinthan MariyappanAravinthan Mariyappan
Quality Assurance Engineer at TAFE - Tractors and Farm Equipment LimitedQuality Assurance Engineer at TAFE - Tractors and Farm Equipment Limited