Libia Alvarado
Nashville
Summary
Strategic marketer with expertise in content development and entrepreneurial experience in business management. Skilled in independently managing projects, solving complex problems, and developing systems from inception. Balances full-time work with entrepreneurial initiatives, driving continuous growth and innovation.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Client Engagement & Marketing Strategist
Leapfrog Technology Group
Nashville
12.2025 - Current
- Led end-to-end marketing campaigns focusing on lead generation, prospect analysis, and driving revenue growth.
- Directed client email marketing campaigns, creating landing pages and email sequences that integrated AI-powered call handling.
- Analyze inbound leads and prospect behavior to improve conversion rates and pipeline quality.
- Managed organic and paid social media strategy, emphasizing Meta (Facebook) ads to enhance audience engagement.
- Lead and participate in discovery calls with executives and CEOs.
- Track discovery calls in Excel and provide conversion insights.
- Work extensively in HubSpot, GoHighLevel, and additional CRMs.
- Operate cross-functionally in a lean marketing team, driving most initiatives.
- Design all shock-and-awe materials, brand collateral, and employee merchandise.
Marketing & Business Development Intern
Leapfrog Technology Group
Nashville
05.2025 - 11.2025
- Collaborated with teams to pinpoint new business opportunities and analyze market trends.
- Developed relationships with potential clients through outreach initiatives and networking events.
- Assisted in crafting presentations for client meetings and proposals to effectively communicate value.
- Conducted market research to inform strategic planning and enhance decision-making.
Marketing Intern
BluWave, LP
Brentwood
08.2024 - 12.2024
- Developed and managed content calendars to ensure timely delivery of posts across social platforms.
- Conducted SEO analysis to improve visibility and ranking of website content.
- Build trigger-based email campaigns using Mailchimp and Marketo.
- Edited and produced podcast videos to enhance audience engagement using Descript and Adobe Premiere.
Receptionist
Sport Ortho Urgent Care
Mount Juliet
11.2022 - 01.2023
- Coordinated front desk operations and delivered customer service in fast-paced environment.
- Executed administrative tasks to streamline office operations.
Sales Associate
ZARA
Hillsboro
07.2022 - 10.2022
- Executed product placement strategies that enhanced visibility and drove sales.
- Provided tailored customer service to enhance satisfaction.
Education
Bachelor of Business Administration - Marketing
Lipscomb University
Nashville, TN12-2025
Skills
- GA4
- Excel
- Tableau
- HubSpot
- GoHighLevel
- Semrush
- Meta Ads Manager
- Adobe Premiere Pro
- Descript
- WordPress
- Unbounce
- Brand strategy
- Email marketing
Certification
- Google Analytics 4 (GA4) Certification
- Fundamentals of Marketing Analytics – Semrush
- Social Media Marketing Certification – Semrush
- Content Marketing Principles for Business – Semrush
Languages
Spanish, Full Professional Proficiency
Leadership Experience
- Secretary, Church of God of Prophecy, Managed records, communications, scheduling, and documentation.
- Worship Director, Church of God of Prophecy, Led worship planning and coordinated team members.
Timeline
Client Engagement & Marketing Strategist
Leapfrog Technology Group
12.2025 - Current
Marketing & Business Development Intern
Leapfrog Technology Group
05.2025 - 11.2025
Marketing Intern
BluWave, LP
08.2024 - 12.2024
Receptionist
Sport Ortho Urgent Care
11.2022 - 01.2023
Sales Associate
ZARA
07.2022 - 10.2022
Bachelor of Business Administration - Marketing
Lipscomb University